William H. Helfand Collection of Pharmaceutical Trade Cards
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Take Hood's Sarsaparilla to Purify Your Blood: 100 Doses $1.00
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Trade card advertising Hood's Sarsaparilla featuring five children at a show of some sort with a spotlight that shows the words "Take Hood's Sarsaparilla to Purify Your Blood 100 Doses $1.00." There is a girl in a blue dress with a white bonnet watching the spotlight while a boy climbs up the back of her chair. To her left is a boy in a dark blue shirt looking to the right. To her right is a girl in a red dress looking to the lower, left-hand corner. Finally, there is a toddler looking straight at the customer wearing a blue-and-red outfit eating a candy-cane and holding a treat. The back advertises a concert performance.
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The Talking Well [from verso]
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Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young lady reclining on the edge of a water pail that is attached to a well's pulley system. Behind her is a stone wall over which a young man is peering. They are both in formal dress. There is a castle in the background. The back lists the ailments the advertised medicines can cure.
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Thermaline
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Trimmed face of trade card advertising Thermaline; illustration of nosegay of roses, forget-me-nots, lilies of the valley etc.
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This Brief Notice May Save Long Illness, Suffering, and Expense, and Even Life Itself! [from verso]
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Trade card advertising Hartshorn's Sarsaparilla and Iron and Hartshorn's Flavoring Extracts featuring a wintry landscape with a castle. There is a bouquet on the left with white, red, and blue flowers and a snow-covered branch with pink-blue-white-and-yellow birds flying around its branches. There is a bridge over a small body of water in the lower, right corner. The back describes the curative properties of the products advertised.
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This is all right, Hood's Sarsaparilla Can't Fool me twice
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Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
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This is all right, Hood's Sarsaparilla Can't Fool me twice
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Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
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The Toll Gate
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Trade card advertising a book titled "The Sexual System and its Derangements" featuring an image of a donkey in a barn. A man's head peeks out from a window overlooking the donkey from within the barn. There is a fence between the viewer and the donkey that seems to read "Buffalo NY." There are various hidden images in the leafless trees that surround the barn. The back praises the book being advertised.
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Toll Gate No. 4 [from verso]
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Trade card advertising a book titled "The Sexual System and its Derangements" and the medicine Cutavaco featuring a landscape with various hidden images in it. The obvious things the picture presents are a man walking on a path with a dog; a bridge over water with a figure rowing a boat beneath it; a house at the entrance to the bridge with a figure leaning against its side; and a town on a mountain in the distance. The back praises the book being advertised and also lists the ailments Cutavaco can cure.
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