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- Title
- Compliments of John S. Shaffer & Co., Druggists, Dealers in Dr. C. McLean's Liver Pills and Vermifuge
- Description
- Trade card advertising Dr. C. McLane's Liver Pills and Vermifuge featuring a bunch of pansies tied together with a red string. The back contains a customer testimony.
- Conditions Cured (LC)
- Helminths
- Subjects (LC)
- Advertising—Medicine, Bouquets, Bows, Flowers, Pansies, Ribbons
- ID
- WH297
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Should Midsummer Urgency Be Met By Midsummer Appeal?
- Description
- Articles from the NY Times and the New York Press are reproduced on this 1911 postcard printed by the New York Milk Committee's Bureau of Municipal Research. "Asks $10,000 To Aid Babies," from the Times, highlights the efforts of Commissioner Lederle to increase city appropriations for the service of milk depots. "Why Milk Stations Are Worth While," from the NY Press, compares infant mortality statistics from 1911 to those of the previous year, noting the crucial role played by milk stations in the current year's reduction of deaths. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
- Subjects (LC)
- Milk, Health, Mortality, Law and legislation
- ID
- mk1e011
- Geographic Subject
- New York. New York City.
- Collection
- New York Milk Committee Ephemera Collection
- Title
- If you are Weak, Languid, Nervous or Suffer from Dyspepsia
- Description
- Trade card printed on two sides advertising Iron Bitters for the treatment of digestive ailments.
- Subjects (LC)
- Care giving, Couples
- Language
- English
- ID
- WH281
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Your Cough or Cold can be Cured by Using Hartshorn's Cough Balsam
- Description
- Trade card advertising Hartshorn's Cough Balsam featuring an image of a tree with songbirds. In the background there is a body of water with a house on the shore. The back outlines why Hartshorn's Cough Balsam has gained popularity in the past, the ailments it cures, and the price.
- Conditions Cured (LC)
- Bronchitis, Cold (Disease), Cough, Influenza, Lungs—Congestion, Pneumonia, Whooping Cough
- Subjects (LC)
- Advertising—Medicine, Birds, Carriage Houses, Nature, Trees, Water And Architecture
- ID
- WH137
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Hunnewell's Universal Cough Remedy
- Description
- Trade card printed on two sides advertising Hunnewell's Universal Cough Remedy — "will cure your cough."
- Subjects (LC)
- Birdcages, Mothers and children
- Manufacturer
- Gilman Brothers (Boston (Mass.))
- Language
- English
- ID
- WH278
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- The Conclusion of the Matter [from verso]
- Description
- Trade card printed on two sides advertising compound oxygen, to be inhaled as a treatment for disease and debility.
- Subjects (LC)
- Corsets, Interiors, Women
- Manufacturer
- Drs. Starkey and Palen (Philadelphia (Pa.))
- Language
- English
- ID
- WH250
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Saving Through Education: Will You Reprint This?
- Description
- A double-sided postcard promoting healty diets for inants and children aged 18 months to three years, including sample breakfast, lunch, and dinner menus. The abilities of science and common sense to reduce infant mortality are also touted. On the back, photos depicting a plump, healthy baby and a guant, distressed baby are contrasted. "A Story" accompanies the images, as does the New York Milk Committee's address, where care givers can find more information to "make mother knowing."
- Subjects (LC)
- Infants, Nutrition, Food, Menus, Poetry
- ID
- mk1e015
- Geographic Subject
- New York. New York City.
- Collection
- New York Milk Committee Ephemera Collection
- Title
- 27. An account of William Burke, who was executed at Edinburgh, on Wednesday the 28th day of January, 1829, for murder : with the confession he made while under sentence of death
- Description
- Tract printed on laid paper. Disbound and mounted. Illustrated title page. At head of title: Cheap tracts, no. 16.
- Collection
- The Resurrectionists
- Title
- Distillation Apparatus
- Description
- Serviceable copper cauldrons may be found for first years at Potage's in Diagon Alley, but for more advanced potions, students can consult the pages of Philipp Ulstadt's work on distillation for an apparatus upgrade. Ulstadt, a Swiss physician and professor whose very popular Coelum Philosophorum contained concise technical instructions for the processes of distillation, illustrated his manual with hand-colored woodcuts. Among Ulstadt's recipes are many for distillates of herbs and plants with wine, directions for making aqua vitae, and recipes for potable gold. Read closely, and you may find a formula for the molten gold Felix Felicis is near...we wish you lots of Liquid Luck.
- Collection
- How to Pass Your O.W.L.s at Hogwarts: A Prep Course
- Title
- 26. Authentic confessions of William Burk, who was executed at Edinburgh, on 28th January 1829, for murder, emited before the sheriff-substitute of Edinburgh, the Rev. Mr Reid, Catholic priest, and others, in the jail, on 3d and 22d January
- Description
- Disbound pamphlet. Illustrated. Portrait of William Burke appears on the title page. An illustration of Daft Jamie appears on page 7.
- Collection
- The Resurrectionists
- Title
- La methode curative des playes, et fractures de la teste humaine avec les pourtraits des instruments
- Description
- Ambroise Paré is renowned as the father of modern surgery. In obstetrics, Paré pioneered a new way of turning an infant in the uterus. He also made significant advancements in the treatment of hernias, the fitting of artificial limbs and eyes, and devised a new instrument to reduce hemorrhage after amputation. As with much of his work, the Methode Curative was widely distributed and reached a large audience. Long considered a classic text on the treatment of head wounds, this book contains 74 woodcuts, many hand-colored and adapted from the corpus of Vesalius. The first section, devoted to the anatomy of the head, is illustrated with woodcuts. The anatomical engravings were modified from the woodcuts of Vesalius and completed by the talented Jean le Royer, King’s Printer. The second part of the book details the treatment of head wounds, skull fractures and diseases of the face. Included in this section are drawings of surgical instruments, many fashioned by Paré himself. The book contains the woodcut portrait by Jean Cousin, printed in an oval surrounded by Paré’s motto, “Labor improbus omnia vincit” (hard work conquers all). It is bound in limp vellum, with a gold-tooled vignette on the cover.
- Subjects (LC)
- Anthropometry, Early works to 1800, General Surgery, Head—Anatomy, Head—Wounds and injuries, Medical illustration, Medicine, Surgery, Surgery—History, Surgical instruments and apparatus, Wood-engraving, Wounds and Injuries
- Title
- Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
- Description
- Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
- Conditions Cured (LC)
- Baldness, Dandruff
- Subjects (LC)
- Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
- ID
- WH125
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Hanson's Magic Corn Salve
- Description
- Trade card advertising Hanson's Magic Corn Salve featuring a man in a three-piece suit holding a bouquet of flowers. His mustache is pointed at the ends, and he is framed by flowers that resemble Morning Glories. The back warns customers against counterfeit products.
- Conditions Cured (LC)
- Bunion
- Subjects (LC)
- Advertising—Medicine, Bouquets, Clothes And Dress, Costume, Eyeglasses, Flowers, Mustaches
- ID
- WH271
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Grosvenor's Liveraid, Cures All Diseases of the Stomach Liver & Blood
- Description
- Trade card advertising Dr. Grosvenor's Liveraid and Bellanodyne featuring a sign that reads: "Dr. Grosvenor's Liveraid, cures all diseases of the stomach, liver, & blood. Small doses, prompt effect." The sign has a bouquet of flowers inserted in it. In the foreground is a body of water with two frogs and three ducks. The back lists the ailments the Liveraid cures and mentions a pain-relieving plaster called Bellanodyne.
- Conditions Cured (LC)
- Biliary Tract-Diseases, Constipation, Headache, Indigestion, Malaria, Rheumatism
- Subjects (LC)
- Acquatic Animals, Advertising—Medicine, Amphibians, Animals, Ducks, Flowers, Frogs, Grasslands, Nature, Trees, Water, Water Lilies
- ID
- WH269
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Description
-
The William H. Helfand Collection of Pharmaceutical Trade Cards contains approximately 300 colorful pharmaceutical trade cards produced in the U.S. and France between 1875 and 1895 that were used to advertise a wide range of goods in the nineteenth century; although introduced (in the mid-eighteenth century) as an ephemeral form of advertisement, they soon became collectors' items and were mass-produced in collectible 'series' comparable to those produced by sports teams in the twentieth century. They are now regarded as some of the best source material for the study of advertising, technology and trade in the post-Civil War period.
The collection was donated to the Academy Library by Mr. Helfand (one of the nation's leading collectors of medical ephemera) in a series of individual gifts between 1986 and 1992. The collection includes a number of duplicates, some of which are useful for scholarly study (e.g. bearing the stamps of different distributing pharmacists).
Scope Note: A collection of approximately 300 trade cards, ca. 1875 - ca. 1925 (bulk ca. 1875 - ca. 1914). Almost all advertise patent medicines or herbal remedies; a few deal with cosmetics, chocolate, or veterinary products. The collection includes a small number of French, German, Italian and Spanish cards; however, the bulk of collection is from the United States. Some of the companies represented manufactured the medicines and products advertised on the cards; others are local pharmacies which had their names printed onto cards advertising products they distributed. Many of the medicines and remedies claim to cure almost any complaint, or to address generalized conditions such as weakness, nervousness and general debility. Others address specific conditions or groups of ailments. Only a few cards list the printer or lithographer responsible for producing the image; very few indicate a date of publication or copyright.
Historical Note: Trade cards are small illustrated advertisements that were distributed for free by manufacturers and retailers from the 17th century to the early 20th century. Following the Civil War, trade cards became enormously popular in the United States and were the most effective mass advertising medium until the end of the 19th century. Late 19th century American trade cards were typically small pasteboard cards printed with illustrations in multiple colors. These cards were either custom-produced for one firm or store, or issued as stock cards. Stock cards allowed a manufacturer or retailer to have printed or stamped their advertisement and/or name and address on the front or back of an existing illustrated card, thus avoiding the expense of having one specially made.
- Title
- Pond's Extract Co.
- Description
- Trade card advertising Pond's Extract featuring two autumnal-colored leaves. The back warns against counterfeits and lists the ailments Pond's Extract can cure.
- Conditions Cured (LC)
- Asthma, Bruises, Burns And Scalds, Catarrh, Diphtheria, Furuncle, Headache, Hemorrhage, Hoarseness, Inflammation, Neuralgia, Peptic Ulcer, Rheumatism, Sprains, Throat—Diseases, Toothache
- Subjects (LC)
- Advertising—Medicine, Leaves, Nature
- ID
- WH332
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Roger's Syrup
- Description
- Trade card printed on two sides advertising Dr. Roger's Syrup, a cough remedy.
- Manufacturer
- Manhattan Medicine Co. (New York (N.Y.))
- Language
- English
- ID
- WH338
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Lydia Pinkham's Vegetable Compound
- Description
- Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a square image of a sailboat in profile with a shadowed fleet behind it. The foregrounded boat has a red flag at the tip of its mast. The square image is framed by overlaid leaves and red, white, blue, and purple flowers. The back describes the ailments the items can cure.
- Conditions Cured (LC)
- Asthenia, Backache, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
- Subjects (LC)
- Advertising—Medicine, Boats And Boating, Flowers, Nature, Ocean, Sailboats, Water
- ID
- WH327
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Thomas' Eclectric Oil: Mary Anderson
- Description
- Trade card advertising Dr. Thomas' Eclectric Oil featuring a portrait of a young woman. She is formally dressed in a gown with long gloves. She is wearing a hat that reads: "Dr. Thomas' Eclectric Oil" and has a feather in it. The back lists the ailments the Oil has cured.
- Conditions Cured (LC)
- Asthma, Backache, Bronchitis, Burns And Scalds, Catarrh, Cough, Croup, Deafness, Diphtheria, Earache, Edema, Frostbite, Neuralgia, Rheumatism, Throat—Diseases, Toothache
- Subjects (LC)
- Advertising—Medicine, Clothing And Dress, Costume, Ethnic Costume, Hats, Portraits, Women
- ID
- WH366
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards