Items

Title: Milk: What Milk to Buy and How to Care for it in the Home
Description: Photographs of healthy, well-nourished infants and young children adorn this educational circular produced by the New York Milk Commitee. Aimed at parents and caretakers, the circular contains guidelines for the purchase, storage, and preparation of milk as part of a child's healthy diet.
Subjects (LC): Milk, Infants, Children, Nutrition, Bottle feeding
ID: mk1e042
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Milk: Its Value to the Home, Its Care in the Home
Description: An eight-page pamphlet (a single sheet folded into eight pages) produced by the New York Milk Committee, emphasizing milk's importance as a "family food." Images of healthy children, cows in verdant fields, and milk surrounded by produce reinforce the central message of milk's vital role in maintaining and promoting children's health. Nutritional comparisons between milk and other foods are provided, as are instructions for the proper selection, storage, and use of milk. Members of the Milk Committee's Standing Committee on Milk Consumers are listed at the top of the last page.
Subjects (LC): Milk, Infants, Nutrition, Education, Child rearing
ID: mk1e043
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Milk and Human Kindness
Description: This New York Milk Committee leaflet depicts a baby drinking milk from a bottle and advises parents to "keep baby well by keeping the milk clean, covered, and cold." The leaflet encourages the substitution of foods necessary for the war effort with dairy products. The back page includes portraits of 18 healthy babies and reminds parents that "The Nation That Has The Babies Has The Future...Save Them and Nourish Them Well." The front image was provided by the New York Evening Journal.
Subjects (LC): Milk, Infants, War--Economic aspects
ID: mk1e044m001
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Dirt in Loose Milk Shops
Description: This postcard produced by the New York Milk Committe's Committee for the Reduction of Infant Mortality reprints a July 26, 1911 NY Evening Post article entitled, "Dirt in Loose-Milk Shops." The article recounts the findings of the Committee's investigations, in coordination with the New York City Department of Health, into the bacterial contamination of milk sold in bulk. On the postcard verso a photo of sickly baby fed on contaminated milk is contrasted with the photo of a healthy baby under the question,"Is It Worth the Difference?"
Subjects (LC): Milk, Food adulteration and inspection, Infants, Milk hygiene, Food contamination, Food spoilage
ID: mk1e013
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Saving Through Education: Will You Reprint This?
Description: A double-sided postcard promoting healty diets for inants and children aged 18 months to three years, including sample breakfast, lunch, and dinner menus. The abilities of science and common sense to reduce infant mortality are also touted. On the back, photos depicting a plump, healthy baby and a guant, distressed baby are contrasted. "A Story" accompanies the images, as does the New York Milk Committee's address, where care givers can find more information to "make mother knowing."
Subjects (LC): Infants, Nutrition, Food, Menus, Poetry
ID: mk1e015
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: The House with the Blue Front: Babies' Pure Milk Stations
Description: A four-sided circular containing the reprinted text of the article, "The House With the Blue Front," published by the New York Times on Sunday, May 14, 1911. The article highlights and justifies the educational outreach program instituted by the New York Milk Committee as a facet of their fight against infant mortality. This program includes maternal education programs conducted both at milk stations and in the home by visiting nurses. Photographs illustrating these "consultation classes" accompany the text.
Subjects (LC): Milk depots, Infants, Mothers, Education
ID: mk1e016
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH282
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Out of Town
Description: Within this folded circular produced by the New York Milk Committee is a sentimental poem contrasting the summer holidays of wealthy city dwellers with the fate of working-class infants struck down by disease. Opposing phtographs of healthy children, poor children, country life, and city life emphasize the poem's theme. The back side of the circular lists milk stations where city parents can find care and relief for their children.
Subjects (LC): Milk, Infants, Mothers, Summer, Death, Poetry, Funeral processions, Mortality, Mortality
ID: mk1e001
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH283
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a toddler crawling on the floor towards a collie. Behind the two is a cat peeking through a door at them from another room. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Dogs, Domestic Space, Infants
ID: WH308
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Headache Cured. Dr. Mettaur's Headache Pills, a Certain Relief
Description: Trade card advertising Dr. Mettaur's Headache Pills featuring a baby sleeping in a basket and a dog sitting erect in a chair next to it. By the end of the basket are various dishes and a jug. There is a rag of some sort by the foot of the chair draped over these items. The back lists the ailments Dr. Mettaur's Headache Pills can cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Chairs, Children, Dogs, Domestic Space, Infants, Pitchers, Sleep, Sleep Positions
ID: WH304
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: How Many Babies Did Die? (2)
Description: A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
Subjects (LC): Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
ID: mk1e014m002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: A 6% Dividend Paid in 1912
Description: A single sheet folded leaflet stating that "8,643 children under 5 years of age" were saved in 1912 thanks to a 6 percent reduction in the infant mortality rate from 1911. This "6% dividend" was paid as a result of the increased availablity of clean milk provided by the New York Milk Committee. The inside provides a bar graph displaying the continously falling infant mortality rate from 1901 to 1905, and asks the reader to consider what the record for 1913 will be if this trend can be continued.
Subjects (LC): Infants, Mortality, Milk hygiene, Nutrition, Statistics
ID: mk1e003
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Record of Accomplishments and Prospectus
Description: This leaflet documents the Record of Acomplishments and Prospectus of the New York Milk Committee from 1906 to 1910. Areas highlighted include research, education, the promotion of clean milk, and the initiation of legislation designed to raise the standards and quality of the milk supply. A program for fututre action in 1911 is outlined in reference to these four facets of the Committee's activities. The names of board and committee members are included on the back.
Subjects (LC): Milk, Milk depots, Milk hygiene, Infants, Mortality, Education, Legislation, Publicity, Publicity, Mothers, Tuberculosis, Dairy farming, Economic policy, Physicians
ID: mk1e002
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: An Accomplishment (1911) and an Expectation (1912)
Description: This single folded sheet leaflet provides a summary of the New York Milk Committee's 1911 accomplishments and a prescription for future action in 1912. Among the triumphs touted are a reduction in infant mortality, the completion of a study of national milk standards, and the apportionment of a grant for the creation of 55 new Municipal Milk Stations. On the back, a reproduced still image from "Care of the Baby," a motion picture filmed for the New York Milk Committee by Thomas A. Edison, depicts mothers, infants, and nurses at a milk station.
Subjects (LC): Milk, Infants, Mortality, Milk depots, Milk hygiene, Food adulteration and inspection, Food contamination, Food spoilage, Food spoilage, Motion pictures
ID: mk1e002
Collection: New York Milk Committee Ephemera Collection

Title: Special Bulletin
Description: A report containing errata to previously published reports of the New York Milk Committee. Included are tables of corrected infant mortality data for the cities of Indianapolis, Passaic, and Perth Amboy between 1906 and 1916. On the back, quotes from the Health Officer of each city add further context to the errors.
Subjects (LC): Infants, Mortality, Statistics, Cities and towns
ID: mk1e045
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Accomplishments: January-July, 1912
Description: A four page brochure of New York Milk Committee progress reports detailing accomplishments achieved in the first six months of 1912. The brochure's cover is adorned with a photo montage of healthy infants, while the back extol's the Committee's work during its first year of activity.
Subjects (LC): Progress, Milk, Standardization, Education, Infants
ID: nk1e046
Collection: New York Milk Committee Ephemera Collection

Title: The Baby and the Budget
Description: Headlines from the New York Evening Post, the New York Tribune, and the NY Times are reproduced on this 1911 postcard created by the New York Milk Committee. They read: "The Baby and the Budget," "Why More Doctors, Nurses, and Inspectors Are Needed," and "The 'Cops' Spread the News." That "News" is the promotion of the work of milk stations in preventing infant deaths and advocacy for the full budgetary allocation by the NYC Department of Health towards the summer time reduction of infant mortality. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
Subjects (LC): Milk, Milk hygiene, Infants, Nutrition, Public welfare, Administrative agencies
ID: mk1e012
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a young child sitting on a red pillow in a high chair. On the high chair's tray is a puppy whose foot is bleeding. The child is repairing it.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Animals, Chairs, Children, Children's Clothing, Dogs, Infants, Puppies, Wound Healing, Wounds and Injuries
ID: WH359F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Babies' Pure Milk Station
Description: Form 10,000 5-11, 8-11, a blank form printed in English for recording individualized milk formulas for infants receiving aid from the New York Milk Committee's Babies' Pure Milk Stations. Ingredients to be used include milk top; whole milk; lime water; milk sugar; boiled water; barley water; and oatmeal water. Space for the prescription of formula and for the establishment of a feeding schedule is also provided.
Subjects (LC): Milk, Infants, Bottle feeding
ID: mk1e017
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

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