A single sheet folded leaflet stating that "8,643 children under 5 years of age" were saved in 1912 thanks to a 6 percent reduction in the infant mortality rate from 1911. This "6% dividend" was paid as a result of the increased availablity of clean milk provided by the New York Milk Committee. The inside provides a bar graph displaying the continously falling infant mortality rate from 1901 to 1905, and asks the reader to consider what the record for 1913 will be if this trend can be continued.
"Milk is no longer 'Just Milk," states this leaflet. Reproducing an excerpt form "The Milk Reporter," the case is made that the highest quality of milk will recieve the highest level of montary gain, benefiting clean milk producers. Grades for milk (A, B, C) and the equivalent price set for each, are also included.