Items

Title: The Toll Gate
Description: Trade card advertising a book titled "The Sexual System and its Derangements" featuring an image of a donkey in a barn. A man's head peeks out from a window overlooking the donkey from within the barn. There is a fence between the viewer and the donkey that seems to read "Buffalo NY." There are various hidden images in the leafless trees that surround the barn. The back praises the book being advertised.
Conditions Cured (LC): Asthenia, Depression, Dizziness, Fatigue
Subjects (LC): Advertising—Medicine, Animals, Donkeys, Hats, Trails, Trees, Wooden Fences
ID: WH254
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla: 100 Doses One Dollar
Description: Trade card advertising Hood's Sarsaparilla featuring an image of a child surrounded by large dogs. The child wears a riding hat and an oversized red coat and carries a whip. "Take Hood's Sarsaparilla. 100 Doses One Dollar" is printed on the floor near the child's feet. The back has testimonial and text describing the composition of Hood's Sarsaparilla.
Conditions Cured (LC): Catarrh, Indigestion, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Costume, Dogs, Portraits, Whips
ID: WH147
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mother Swan's Worm Syrup
Description: Trade card advertising Mother Swan's Worm Syrup, Wells' Complete Cure, Wells' May Apple Pills, Wells' Health Renewer, and Buchu-Paiba featuring various illustrations related to the different items advertised. There is a picture of a swan with its children, a picture of a dead rat, and a picture of a man leaning his head back and opening his mouth. The back is a blank template for a postcard.
Conditions Cured (LC): Agitation (Psychology), Biliary Tract—Diseases, Constipation, Fever, Helminths, Impotence, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Rats, Swans, Water
ID: WH376
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: If You would have a darling Ride, Try the Catville Toboggan Slide
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a cat on a toboggan. It has a red blanket over the bottom half of its body and is reaching for its kittens who seemingly fell off the ride. A crescent moon and stars are in the sky. The back lists the ailments the Oil can cure.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Deafness, Earache, Hoarseness, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Cats, Moon, Nature, Sleds, Snow, Toboggans, Trees
ID: WH365
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a young girl sitting in a field with a dog. The girl is holding a snack in her right hand. The dog, on her left, is facing her. The girl is in a blue-and-white dress and is wearing a crown of blue flowers. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Dogs, Flowers, Food, Grasses, Hair Ornaments, Nature, Wreaths
ID: WH306
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vegetine: The Great Blood Purifier
Description: Trade card advertising Vegetine featuring two young children and a basket of animals. Within the basket are a lobster, who is pinching the left-most child's clothing, and a duck or goose. The right-most child is liftng the top off of the basket that contains the animals. The back has testimony from a satisfied customer.
Subjects (LC): Advertising—Medicine, Animals, Baskets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Ducks, Hats, Lobsters
ID: WH371
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH388
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla 100 Doses One Dollar: First Lesson
Description: Trade card advertising Hood's Sarsaparilla featuring a dog, three puppies, and a rat in a straw-filled, indoor scene. There are a broom and a dog house in the background. In the foreground, the dog is pinning a scared-looking rat to the ground while the three puppies look on. The back describes the disease catarrh and how Hood's Sarsaparilla can help with it. The back also includes testimony from satisfied customers.
Conditions Cured (LC): Catarrh
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Dogs, Hay, Puppies, Rats
ID: WH148
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. White's Specialty for Diphtheria & Sore Throat
Description: Trade card for Dr. White's Speciality for Diphtheria and Sore Throat featuring a bird holding a stem with pansies on it. The back has a stamp that reads: "Dr. White's Specialty for Diphtheria & Sore Throat. Sold by all Druggists. Price fifty cents."
Conditions Cured (LC): Diphtheria, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Birds, Flowers, Nature, Pansies
ID: WH377
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring three figures and a dog. In the forefront are two boys sword fighting. They both have shields and are dressed in formal clothing. At the left-most figure's feet is a dog running away from the fight. Behind the fighting duo is a girl with her back turned to the customer. She looks like she is crying. On the right-hand side of the card is a wreath of flowers, greens, grapes, berries, and grasses. To its left is a thermometer. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Inflammation, Neuralgia, Pneumonia, Rheumatism, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Children's Clothing, Children's Hats, Clothing, Costume, Dogs, Fruits, Hats, Leaves, Nature, Plants, Shields, Sword Play, Swords, Thermometers, Vegetables
ID: WH341
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a toddler crawling on the floor towards a collie. Behind the two is a cat peeking through a door at them from another room. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Dogs, Domestic Space, Infants
ID: WH308
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Headache Cured. Dr. Mettaur's Headache Pills, a Certain Relief
Description: Trade card advertising Dr. Mettaur's Headache Pills featuring a baby sleeping in a basket and a dog sitting erect in a chair next to it. By the end of the basket are various dishes and a jug. There is a rag of some sort by the foot of the chair draped over these items. The back lists the ailments Dr. Mettaur's Headache Pills can cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Chairs, Children, Dogs, Domestic Space, Infants, Pitchers, Sleep, Sleep Positions
ID: WH304
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. The kitten is brown and white. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Cats
ID: WH310
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Going for Kendall's Spavin Cure
Description: Trade card advertising Kendall's Spavin Cure featuring a horse pulling a man who is being pulled by a dog. The man is straddled around a wooden stake, holding the horse's reins. The dog has a spotted collar and is biting the man on his rearend. The back features testimony from satisfied customers.
Subjects (LC): Advertising—Medicine, Animals, Dogs, Horses, Men, Nature
ID: WH167
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ils barbotent dans l'eau toute la journée!...jamais de rhume, jamais de fatigue, depuis qu'ils prennent leurs 20 gouttes de véritable Fer Bravais
Description: Trade card advertising Fer Bravais featuring two formally-dressed children on a beach looking at a toy sailboat. By their feet are a pail, a crab, and a shovel. The image is framed by a myriad of aquatic and maritime items. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Advertising—Medicine, Anchors, Animals, Beaches, Boats And Boating, Children, Children's Clothing, Children's Hats, Clothing And Dress, Coral Colonies, Costume, Crabs, Ethnic Costume, Lighthouses, Marine Algae, Nature, Ocean, Sailboats—Models, Sand Pails, Sand Toys, Shovels, Water
ID: WH201
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a young girl wrapping or unwrapping a rabbit from a cloth while a dog jumps on her from her left. She is in front of a brick wall and is wearing a dress and a blue hat. Her hair is in two pigtails. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Blankets, Children, Children's Clothing, Dogs, Rabbits
ID: WH307
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Little Favorites: Ayer's Pills Sugar Coated
Description: Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
ID: WH393
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. Around its neck is a blue bow with some red in it. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats
ID: WH309
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla: 100 Doses One Dollar
Description: Trade card advertising Hood's Sarsaparilla featuring an image of a child surrounded by large dogs. The child wears a riding hat and an oversized red coat and carries a whip. "Take Hood's Sarsaparilla. 100 Doses One Dollar" is printed on the floor near the child's feet. The back has testimonial and text describing the composition of Hood's Sarsaparilla.
Conditions Cured (LC): Catarrh, Indigestion, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Costume, Dogs, Portraits
ID: WH146
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Toll Gate No. 4 [from verso]
Description: Trade card advertising a book titled "The Sexual System and its Derangements" and the medicine Cutavaco featuring a landscape with various hidden images in it. The obvious things the picture presents are a man walking on a path with a dog; a bridge over water with a figure rowing a boat beneath it; a house at the entrance to the bridge with a figure leaning against its side; and a town on a mountain in the distance. The back praises the book being advertised and also lists the ailments Cutavaco can cure.
Conditions Cured (LC): Acne, Bad Breath, Baldness, Bites And Stings, Catarrh, Cholera, Ear Infection, Eczema, Edema, Erythema, Helminths, Leucorrhea, Measles, Pediculosis, Poison Ivy, Ringworm, Salt Rheum, Scarlatina, Scars, Shingles (Disease), Smallpox, Throat—Diseases, Typhoid Fever, Urticaria
Subjects (LC): Advertising—Medicine, Alligators, Animals, Birds, Bridges, Camels, Cows, Dogs, Flies, Geese, Goats, Horses, Housing, Insects, Monkeys, Nature, Peacocks, Rabbits, Rodents, Snails, Swans, Trails, Trees, Water
ID: WH252
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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