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Title

An Abstract of the Patent Granted by His Majesty King George…

Description

Patent medicines originated in England in the mid 17th century and were marketed with extravagant claims, offering cures for a host of maladies. Recommendations for dosage were vague, and ingredients (often including opium) were usually not specified. In 1726 Benjamin Okell was granted the royal patent for Dr. Bateman’s Pectoral Drops, a tincture of gambir (an astringent extract from an Asian plant) and opium. Advertisements published in the London Mercury as early as 1721 directed prospective customers to the warehouse and printing shop at Bow's Churchyard, where they could purchase the drops for one shilling. Our copy of the 1731 reprint by Peter Zenger is likely the first piece of medical printing in New York. Zenger, who would later become famous for printing seditious texts, was instrumental in establishing freedom of the press in America. The Academy has the only known copy. Bound with our copy of the abstract is a copy of A Short treatise of the virtues of Dr. Bateman's Pectoral Drops, also issued by Okell and his printing house partners. Here, Batemans efficacy as a treatment for numerous ailments are described in sections dedicated to each. The last section of the treatise offers testimonials from satisfied customers.

Subjects (LC)

Advertising—Medicine, Early works to 1800, Fever, Medicine, Patent medicines, Rheumatism

Title: Dr. Morse's Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring a toddler crawling on the floor towards a collie. Behind the two is a cat peeking through a door at them from another room. The back has text explaining the benefits of Morse's Indian Root Pills.
Subjects (LC): Advertising—Medicine, Animals, Babies, Cats, Dogs, Domestic Space, Infants
ID: WH308
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vegetine: The Great Blood Purifier
Description: Trade card advertisng Vegetine featuring a young woman leaning over a wooden fence. Her arms are crossed in front of her, and she is holding a glass bottle of Vegetine in her left hand. Behind her is a tree with white flowers. The back describes the ailments Vegetine can cure.
Conditions Cured (LC): Acne, Body Fluids, Furuncle, Peptic Ulcer, Ringworm, Salt Rheum
Subjects (LC): Advertising—Medicine, Bottles, Flowers, Nature, Portraits, Trees, Wooden Fences
ID: WH370
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Buy it, Try it, and be Happy! Morse's Dyspepsia Cure, Holliston, Mass.
Description: Trade card advertising Morse's Dyspepsia Cure featuring an image of a lighthouse and a sailing ship in choppy waters. Text at bottom reads "Eddy Stone Light House." The back lists ailments that Morse's Dyspepsia Cure helps.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache, Heartburn, Indigestion, Palpitation
Subjects (LC): Advertising—Medicine, Boats And Boating, Lighthouses, Sailboats, Sailing Ships, Water Waves
ID: WH177
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Genuine Dr. C. McLane's Liver Pills are a Sure Cure for Sick Headache
Description: Trade card advertising Dr. C. McLane's Liver Pills featuring a circular image of a small house in a wintry landscape. Spilling out of the circular frame are trees, some grasses, and a fence. Behind the circle is a cross-shaped pattern of blue and grey. The back has testimony from a satisfied customer.
Conditions Cured (LC): Headache
Subjects (LC): Advertising—Medicine, Housing, Nature, Snow, Trees, Wooden Fences
ID: WH298
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dundas Dick & Co's Compliments
Description: Trade card advertising the tasteless medicines of Dundas Dick & Co. featuring a wood-framed square that reads "Dundas Dick & Co.'s Compliments" surrounded by autumnal leaves and berries. The square is labelled "1776" and "1876" on the top and bottom, respectively. The back features a nineteenth-century calendar.
Subjects (LC): Advertising—Medicine, Berries, Leaves, Nature, Picture Frames And Framing, Wood
ID: WH260
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Seasonable Suggestions [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a nymph-like woman standing on a large leaf sipping something out of a flower blossom. She is wearing a white, flowing dress and has long, curly hair with leaves in it. She is framed by foliage and flowers. The back lists the ailments the advertised medicines cure.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Flowers, Hair Ornaments, Leaves, Nature, Plants, Portraits, Women
ID: WH285
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla Purifies the blood, creates an appetite, makes the weak strong, and builds up the system
Description: Trade card advertising Hood's Sarsaparilla featuring a cupid-like boy with small wings and a blue garment around his waist. He is marching while playing a golden horn and holding a yellow box of Hood's Sarsaparilla. The back lists the health benefits of blood purification, as well as the ingredients Hood's Sarsaparilla.
Conditions Cured (LC): Asthenia, Body Fluids, Constipation, Furuncle, Headache, Indigestion, Salt Rheum, Scrofula, Syphilis
Subjects (LC): Advertising—Medicine, Angels, Cherubs, Folklore, Musical Instruments, Mythology
ID: WH144
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Truant Boys
Description: Trade card advertising a book titled "The Sexual System and its Derangements" and the medicine Cutavaco featuring a landscape with various hidden images in it. The obvious things the picture presents are a pair of sheep resting in a fenced-off field surrounded by boulders and trees. There are more fences and fields in the distance, as well as a small hill. The back praises the book being advertised and also lists the ailments Cutavaco can cure.
Conditions Cured (LC): Acne, Bad Breath, Baldness, Bites And Stings, Catarrh, Cholera, Ear Infection, Eczema, Edema, Erythema, Helminths, Leucorrhea, Measles, Pediculosis, Poison Ivy, Ringworm, Salt Rheum, Scarlatina, Scars, Shingles (Disease), Smallpox, Throat—Diseases, Typhoid Fever, Urticaria
Subjects (LC): Advertising—Medicine, Animals, Grasslands, Nature, Rocks, Sheep, Trees, Wooden Fences
ID: WH253
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Late James R. Wood, M.D.
Description: Trade card featuring a portarit of a mustached man in a dress suit. He is wearing a bowtie, and his hair is slicked to one side.
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Mustaches, Neckties, Portraits
ID: WH301F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Old Doctor Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a cat clawing a pink-flowering bush. In this bush is perched a bird. The cat and bush are on a tuft of grass with red flowers.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Animals, Birds, Cats, Flowers, Grasses, Grasslands, Nature, Nature
ID: WH357
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morse's Compound Syrup of Yellow Dock Root Regulating the Liver and Digestive Organs and Purifying the Blood
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a tree populated by various animals. At its base is a bull. There are two quadruped animals in its branches. An owl perches on the frame of the advertisement text. In the background is a body of water with birds flying over it.
Subjects (LC): Advertising—Medicine, Animals, Birds, Bulls, Nature, Owls, Trees, Water
ID: WH387F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs, Colds Etc.
Description: Trade card advertising Piso's Cure featuring a woman pulling a red-headed boy over a wooden fence by the back neck of his shirt. His hat is falling off, and he is barefooted. She is blond and is wearing a small, brown hat. There are fruit trees on the woman's side of the fence. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Fruit Trees, Hats, Nature, Trees, Wooden Fences
ID: WH330
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Grosvenor's Liveraid, Cures All Diseases of the Stomach Liver & Blood
Description: Trade card advertising Dr. Grosvenor's Liveraid and Bellanodyne featuring a sign that reads: "Dr. Grosvenor's Liveraid, cures all diseases of the stomach, liver, & blood. Small doses, prompt effect." The sign has a bouquet of flowers inserted in it. In the foreground is a body of water with two frogs and three ducks. The back is obscured, but lists the ailments the Liveraid cures and mentions a pain-relieving plaster called Bellanodyne.
Conditions Cured (LC): Biliary Tract-Diseases, Constipation, Headache, Indigestion, Malaria, Rheumatism
Subjects (LC): Acquatic Animals, Advertising—Medicine, Amphibians, Animals, Ducks, Flowers, Frogs, Grasslands, Nature, Trees, Water, Water Lilies
ID: WH270
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs Colds Etc.
Description: Trade card advertising Piso's Cure featuring a scene of two men constructing or deconstructing a wooden dock on the Allegheny River. A red-wheeled wheelbarrow on the bank holds wooden planks. There is an island in river that has a red-and-white house. There are forested hills on the farther shorelines. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Carpenters, Carts And Carriages, Hats, Housing, Islands, Marshes, Nature, Trees, Water, Woodworkers
ID: WH329
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Coughs Colds &c: Penn's Treaty
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a meeting between seven colonists (William Penn and others) and seven Native Americans. The Native Americans sit and stand to the left, and the colonists on the right present two scrolls that read "Ayer's Cherry Pectoral and Cures Colds, Coughs, &c." William Penn is holding a medicine bottle. The image is loosely based on Benjamin West's oil painting "The Treaty of Penn with the Indians." The back has an image of hands pouring medicine into a spoon in the upper left and text listing the curative properties of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Hats, Indians Of North America, Indigenous Peoples, Men, Treaties
ID: WH117
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: If You would have a darling Ride, Try the Catville Toboggan Slide
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a cat on a toboggan. It has a red blanket over the bottom half of its body and is reaching for its kittens who seemingly fell off the ride. A crescent moon and stars are in the sky. The back lists the ailments the Oil can cure.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Deafness, Earache, Hoarseness, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Cats, Moon, Nature, Sleds, Snow, Toboggans, Trees
ID: WH365
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Ginger Tonic
Description: Trade card advertising Parker's Hair Balsam and Parker's Ginger Tonic featuring a formally-dressed man sitting in an armchair defending himself against devilish creatures with an oversized box of Parker's Ginger Tonic. On the creatures' wings are written various ailments the Tonic cures. There is a broken crutch by the man's feet. The back describes the ailments the Balsam and the Tonic cure.
Conditions Cured (LC): Body Fluids, Cold (Disease), Cough, Dandruff, Diarrhea, Heartburn, Indigestion, Itching, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Clothing And Dress, Costume, Crutches, Demonology, Devil, Domestic Space, Folklore, Men, Mythology
ID: WH318
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. White's Celebrated Cough Drops [from verso]
Description: Trade card advertising Dr. White's Cough Drops featuring a sailboat in a body of water at sunset. To the left is a a rocky outcrop with a lighthouse. At the top of the card are a bunch of pansies. The back lists the ailments the Cough Drops can cure.
Conditions Cured (LC): Cold (Disease), Cough, Hoarseness
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Lighthouses, Nature, Ocean, Pansies, Rocks, Sailboats, Sunset Phenomena, Water
ID: WH379
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Grosvenor's Liveraid, Cures All Diseases of the Stomach Liver & Blood
Description: Trade card advertising Dr. Grosvenor's Liveraid and Bellanodyne featuring a sign that reads: "Dr. Grosvenor's Liveraid, cures all diseases of the stomach, liver, & blood. Small doses, prompt effect." The sign has a bouquet of flowers inserted in it. In the foreground is a body of water with two frogs and three ducks. The back lists the ailments the Liveraid cures and mentions a pain-relieving plaster called Bellanodyne.
Conditions Cured (LC): Biliary Tract-Diseases, Constipation, Headache, Indigestion, Malaria, Rheumatism
Subjects (LC): Acquatic Animals, Advertising—Medicine, Amphibians, Animals, Ducks, Flowers, Frogs, Grasslands, Nature, Trees, Water, Water Lilies
ID: WH269
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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