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Title

An Abstract of the Patent Granted by His Majesty King George…

Description

Patent medicines originated in England in the mid 17th century and were marketed with extravagant claims, offering cures for a host of maladies. Recommendations for dosage were vague, and ingredients (often including opium) were usually not specified. In 1726 Benjamin Okell was granted the royal patent for Dr. Bateman’s Pectoral Drops, a tincture of gambir (an astringent extract from an Asian plant) and opium. Advertisements published in the London Mercury as early as 1721 directed prospective customers to the warehouse and printing shop at Bow's Churchyard, where they could purchase the drops for one shilling. Our copy of the 1731 reprint by Peter Zenger is likely the first piece of medical printing in New York. Zenger, who would later become famous for printing seditious texts, was instrumental in establishing freedom of the press in America. The Academy has the only known copy. Bound with our copy of the abstract is a copy of A Short treatise of the virtues of Dr. Bateman's Pectoral Drops, also issued by Okell and his printing house partners. Here, Batemans efficacy as a treatment for numerous ailments are described in sections dedicated to each. The last section of the treatise offers testimonials from satisfied customers.

Subjects (LC)

Advertising—Medicine, Early works to 1800, Fever, Medicine, Patent medicines, Rheumatism

Title: Au Régiment Spécifique Victorieux: La corvée de quartier
Description: Trade card advertising Victorieux featuring an image of five men in white uniforms cleaning the street. They are sweeping and shoveling horse refuse and carting it away in a wheelbarrow. Soldiers (including one playing a trumpet), a horse, and buildings are visible in the background. The back mentions the French army's use of the Victorieux.
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Carts And Carriages, Hats, Housing, Men, Men's Hats, Musical Instruments, Refuse And Refuse Disposal, Shovels, Street Cleaning, Streets, Trees, Trumpet
ID: WH372
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hanson's Magic Corn Salve
Description: Trade card advertising Hanson's Magic Corn Salve featuring a man in a three-piece suit holding a bouquet of flowers. His mustache is pointed at the ends, and he is framed by flowers that resemble Morning Glories. The back warns customers against counterfeit products.
Conditions Cured (LC): Bunion
Subjects (LC): Advertising—Medicine, Bouquets, Clothes And Dress, Costume, Eyeglasses, Flowers, Mustaches
ID: WH271
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of red and purple flowers with green leaves. The back lists the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Flowers, Leaves, Nature
ID: WH189
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of red-blue-and-white and purple flowers with greenery. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature
ID: WH324
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of orange, red, and white flowers with greenery. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Biliary Tract—Diseases, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature, Roses
ID: WH322
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring an image of a fisherman in a wooden boat on a body of water. In the background there is a large house with a smoking chimney, a bridge, a mountain, and some greenery. The image is framed by sprigs of pink flowers. The back lists the benefits of the items advertised.
Conditions Cured (LC): Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bridges, Chimneys, Fishing, Flowers, Hats, Mountains, Nature, Smoke Plumes, Trees, Water, Water And Architecture
ID: WH187
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring an image of the Brooklyn Bridge over the East River with many boats sailing below it. One can see the shores of both Brooklyn and Manhattan. The back lists the benefits of the Vegetable Compound and the Liver Pills.
Conditions Cured (LC): Asthenia, Backache, Depression, Mental, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Boats And Boating, Bridges, Brooklyn (New York, N.Y.), Brooklyn Bridge (New York, N.Y.), East River (N.Y.), New York (N.Y.), Rivers, Sailboats, Sailing Ships, Waterfronts
ID: WH183
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a square image of a sailboat and a steamboat. There is a crescent moon in the sky to to the left. The square image is framed by overlaid reeds, grasses, and a white flower. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Constipation, Depression, Headache, Indigestion, Insomnia, Neurasthenia
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Nature, Ocean, Rocks, Sailboats, Steamboats, Water
ID: WH326
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a coastal landscape of a house whose chimney is letting out smoke in the distance. A body of water is in the foreground, and there is a group of trees on the left-hand side. The image is framed by branches and pink and white blossoms. The back lists the benefits of the items advertised.
Conditions Cured (LC): Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Chimneys, Flowers, Nature, Smoke Plumes, Trees, Water, Water And Architecture
ID: WH186
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring a bouquet of red and purple flowers with green leaves. The back lists the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Flowers, Leaves, Nature
ID: WH190
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a square image of a sailboat in profile with a shadowed fleet behind it. The foregrounded boat has a red flag at the tip of its mast. The square image is framed by overlaid leaves and red, white, blue, and purple flowers. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Nature, Ocean, Sailboats, Water
ID: WH327
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Miniature representation of Hood's No. 3 Placque
Description: Trade card advertising Hood's Sarsaparilla featuring a circular image of a buck with large antlers. He is standing in a field with grass and wildflowers. There is a snow-capped mountain in the back. The back quotes testimony from satisfied customers.
Conditions Cured (LC): Asthenia, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Deer, Mountains, Nature
ID: WH149
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. The kitten is brown and white. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Cats
ID: WH310
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. Around its neck is a blue bow with some red in it. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats
ID: WH309
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mother Swan's Worm Syrup
Description: Trade card advertising Mother Swan's Worm Syrup, Wells' Complete Cure, Wells' May Apple Pills, Wells' Health Renewer, and Buchu-Paiba featuring various illustrations related to the different items advertised. There is a picture of a swan with its children, a picture of a dead rat, and a picture of a man leaning his head back and opening his mouth. The back is a blank template for a postcard.
Conditions Cured (LC): Agitation (Psychology), Biliary Tract—Diseases, Constipation, Fever, Helminths, Impotence, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Rats, Swans, Water
ID: WH376
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: N'aie pas peur, petite soeur! Elle ne nous attrapera pas! ... Nos 20 gouttes de véritable Fer Bravais nous ont donné de la force et de bonnes jambes
Description: Trade card advertising Fer Bravais featuring two children running away from a horned goat. The three figures are in a grassy field, and there are two containers at the goat's feet. The image is framed with a forest motif that includes autumnal leaves, acorns, and a lizard. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Acorns, Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Goats, Grasslands, Leaves, Lizards, Nature, Pails
ID: WH202
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Naughty Puss!: Jayne's Tonic Vermifuge [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl inspecting a scratch her cat, to her left, seemingly just gave her. She is wearing a blue, frilled dress. There is a ball on the floor by her right foot, and she is surrounded by ornate home decorations, such as a rug, tablecloth, and vase on a table filled with pink flowers. She has a blue bow in her hair, and the cat has a yellow ribbon around its neck. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Balls—Sporting Goods, Bouquets, Bows, Carpets, Cats, Children, Children's Clothing, Domestic Space, Dress And Clothing, Dwellings, Flower Vases, Flowers, Infants—Wounds And Injuries, Ribbons, Rugs, Skin—Wounds And Injuries, Textile Fabrics
ID: WH165
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs Colds Etc.
Description: Trade card advertising Piso's Cure featuring a scene of two men constructing or deconstructing a wooden dock on the Allegheny River. A red-wheeled wheelbarrow on the bank holds wooden planks. There is an island in river that has a red-and-white house. There are forested hills on the farther shorelines. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Carpenters, Carts And Carriages, Hats, Housing, Islands, Marshes, Nature, Trees, Water, Woodworkers
ID: WH329
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs, Colds Etc.
Description: Trade card advertising Piso's Cure featuring a woman pulling a red-headed boy over a wooden fence by the back neck of his shirt. His hat is falling off, and he is barefooted. She is blond and is wearing a small, brown hat. There are fruit trees on the woman's side of the fence. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Fruit Trees, Hats, Nature, Trees, Wooden Fences
ID: WH330
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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