Items

Title: The Morse Indian Root Pills
Description: Trade card advertising Morse's Indian Root Pills featuring text explaining why potential customers should take them. The back is blank save for linear designs on the top and bottom.
Subjects (LC): Advertising—Medicine
ID: WH305
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. The kitten is brown and white. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Cats
ID: WH310
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills, a safe, pleasant and reliable Family Medicine
Description: Trade card advertising Ayer's Cathartic Pills featuring seven cherubic, naked babies handling oversized pill boxes and such with the words Ayer's Pills on them. Some babies are wrapping the items, some are pasting labels onto them, and some are filling them with pills. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Dizziness, Headache, Indigestion, Jaundice
Subjects (LC): Advertising—Medicine, Babies
ID: WH121
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Thomas' Eclectric Oil
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a Russian flag. The flag is yellow and contains a symmetrical image of a brown eagle wearing a red crown and holding one scroll in its beak and one scroll in its talon. The back lists the times it takes Dr. Thomas' Eclectric Oil to cure various ailments.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Croup, Deafness, Earache, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Flags, Russia
ID: WH181
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills, a safe, pleasant and reliable Family Medicine
Description: Trade card advertising Ayer's Cathartic Pills featuring seven cherubic, naked babies handling oversized pill boxes and such with the words Ayer's Pills on them. Some babies are wrapping the items, some are pasting labels onto them, and some are filling them with pills. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Dizziness, Headache, Indigestion, Jaundice
Subjects (LC): Advertising—Medicine, Babies
ID: WH122
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: In every Home much sickness and suffering can be prevented by the discreet use of Parker's Ginger Tonic
Description: Trade card advertising Parker's Hair Balsam, Parker's Ginger Tonic, and Hindercorns featuring two young children. The girl, on the left-hand side of the card is looking at the customer with her hands around the back of her neck. She is wearing a red-and-white top of some sort. The boy, on the right-hand side of the card is in profile and is wearing a golden wreath of laurels. The back lists the benefits of each item advertised and contains customer testimony.
Conditions Cured (LC): Acne, Asthma, Body Fluids, Bronchitis, Bunion, Cold (Disease), Corns, Dandruff, Diarrhea, Headache, Indigestion, Insomnia, Itching, Malaria, Rheumatism, Warts
Subjects (LC): Advertising—Medicine, Children, Wreaths
ID: WH317
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Naylor Products
Description: Trade card advertising Dr. Naylor Products featuring two black-and-white images of various products, one in the top, left corner, and one in the bottom, right corner.
Conditions Cured (LC): Blisters, Diarrhea, Indigestion, Lungs—Congestion, Pediculosis, Thrush (Mouth Disease), Wounds And Injuries
Subjects (LC): Advertising—Medicine, Bottles, Containers
ID: WH314
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Naylor Products
Description: Trade card advertising Dr. Naylor Products featuring two black-and-white images of various products, one in the top, left corner, and one in the bottom, right corner.
Conditions Cured (LC): Blisters, Diarrhea, Indigestion, Lungs—Congestion, Pediculosis, Thrush (Mouth Disease), Wounds And Injuries
Subjects (LC): Advertising—Medicine, Bottles, Containers
ID: WH315
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Increase Your Resistance with Wampole's Preparation: Tonic and Stimulant for Young and Old
Description: Trade card advertising Wampole's Preparation featuring three charts with average weights on them as well as a box and bottle of Preparation. Behind the latter two is an illustration of wintry elements that reads: "Wind. Rain. Sleet. Snow." These elements are anthropomorphized above a group of people.
Subjects (LC): Advertising—Medicine, Bottles, Weather
ID: WH373
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Wampole's Preparation: Tonic and Stimulant
Description: Trade card advertising Wampole's Preparation featuring a selection of eight birds. In the middle is a box and a bottle of Wampole's Preparation. The card's border is a ruler.
Subjects (LC): Advertising—Medicine, Bottles, Weather
ID: WH374
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla
Description: Trade card advertising Hood's Sarsaparilla featuring the face of a young woman bursting through a newspaper titled "Hood's Latest." She has rosy cheeks and short, curly hair. The back outlines Hood's Sarsaparilla's ingredients and curative properties. The back also contains quotes from satisfied customers.
Conditions Cured (LC): Bad Breath, Biliary Tract—Diseases, Body Fluids, Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Newspaper Layout And Typography
ID: WH141
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Morse's Yellow Dock the Great Blood Purifier and Kidney Remedy
Description: Trade card advertising Morse's Yellow Dock featuring a kitten's head turned to the right. Around its neck is a blue bow with some red in it. The back has a dataset for countries around the world.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats
ID: WH309
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mother Swan's Worm Syrup
Description: Trade card advertising Mother Swan's Worm Syrup, Wells' Complete Cure, Wells' May Apple Pills, Wells' Health Renewer, and Buchu-Paiba featuring various illustrations related to the different items advertised. There is a picture of a swan with its children, a picture of a dead rat, and a picture of a man leaning his head back and opening his mouth. The back is a blank template for a postcard.
Conditions Cured (LC): Agitation (Psychology), Biliary Tract—Diseases, Constipation, Fever, Helminths, Impotence, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Rats, Swans, Water
ID: WH376
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Wheat Bitters
Description: Trade card advertising Wheat Bitters featuring an exhausted-looking man in a shroud reclining in a chair reaching out his hand towards another man who is carrying an oversized bottle of Wheat Bitters towards him. The back explains how Wheat Bitters works and how it can cure various illnesses.
Conditions Cured (LC): Fever, Malaria
Subjects (LC): Advertising—Medicine, Bottles, Costume, Domestic Scenes
ID: WH195
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH169
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH170
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Toll Gate
Description: Trade card advertising a book titled "The Sexual System and its Derangements" featuring an image of a donkey in a barn. A man's head peeks out from a window overlooking the donkey from within the barn. There is a fence between the viewer and the donkey that seems to read "Buffalo NY." There are various hidden images in the leafless trees that surround the barn. The back praises the book being advertised.
Conditions Cured (LC): Asthenia, Depression, Dizziness, Fatigue
Subjects (LC): Advertising—Medicine, Animals, Donkeys, Hats, Trails, Trees, Wooden Fences
ID: WH254
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Ginger Tonic: the Best Health and Strength Restorer
Description: Trade card advertising Parker's Ginger Tonic, Parker's Hair Balsam, and Floreston Cologne featuring a text-based panel flanked by two images of men. The one on the left features a man bending over in what seems to be a coughing fit. The one on the right features a man at peace who seems to have just taken the Tonic being advertised. The back lists the benefits of each item advertised.
Conditions Cured (LC): Cough, Dandruff, Indigestion, Rheumatism
Subjects (LC): Advertising—Medicine, Clothing And Dress, Men, Men's Clothing, Men's Hats
ID: WH180
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: I's All Right Now!: In Constant Use Since 1795
Description: Trade card advertising Dr. Isaac Thompson's Eye Water featuring two girls in a red armchair. The older of the two is holding a bottle of what seems to be Dr. Isaac Thompson's Eye Water in her right hand. Her left hand is around the shoulders of the younger girl who is holding a tissue. They are both in dresses and have brown-blond hair. The back describes the meritous reputation of the Eye Water.
Subjects (LC): Advertising—Medicine, Bottles, Chairs, Children, Children's Clothing, Clothing And Dress
ID: WH368
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla 100 Doses One Dollar: First Lesson
Description: Trade card advertising Hood's Sarsaparilla featuring a dog, three puppies, and a rat in a straw-filled, indoor scene. There are a broom and a dog house in the background. In the foreground, the dog is pinning a scared-looking rat to the ground while the three puppies look on. The back describes the disease catarrh and how Hood's Sarsaparilla can help with it. The back also includes testimony from satisfied customers.
Conditions Cured (LC): Catarrh
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Dogs, Hay, Puppies, Rats
ID: WH148
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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