Items

Title: The Toll Gate
Description: Trade card advertising a book titled "The Sexual System and its Derangements" featuring an image of a donkey in a barn. A man's head peeks out from a window overlooking the donkey from within the barn. There is a fence between the viewer and the donkey that seems to read "Buffalo NY." There are various hidden images in the leafless trees that surround the barn. The back praises the book being advertised.
Conditions Cured (LC): Asthenia, Depression, Dizziness, Fatigue
Subjects (LC): Advertising—Medicine, Animals, Donkeys, Hats, Trails, Trees, Wooden Fences
ID: WH254
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs, Colds Etc.
Description: Trade card advertising Piso's Cure featuring a woman pulling a red-headed boy over a wooden fence by the back neck of his shirt. His hat is falling off, and he is barefooted. She is blond and is wearing a small, brown hat. There are fruit trees on the woman's side of the fence. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Fruit Trees, Hats, Nature, Trees, Wooden Fences
ID: WH330
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs Colds Etc.
Description: Trade card advertising Piso's Cure featuring a scene of two men constructing or deconstructing a wooden dock on the Allegheny River. A red-wheeled wheelbarrow on the bank holds wooden planks. There is an island in river that has a red-and-white house. There are forested hills on the farther shorelines. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Carpenters, Carts And Carriages, Hats, Housing, Islands, Marshes, Nature, Trees, Water, Woodworkers
ID: WH329
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Coughs Colds &c: Penn's Treaty
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a meeting between seven colonists (William Penn and others) and seven Native Americans. The Native Americans sit and stand to the left, and the colonists on the right present two scrolls that read "Ayer's Cherry Pectoral and Cures Colds, Coughs, &c." William Penn is holding a medicine bottle. The image is loosely based on Benjamin West's oil painting "The Treaty of Penn with the Indians." The back has an image of hands pouring medicine into a spoon in the upper left and text listing the curative properties of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Hats, Indians Of North America, Indigenous Peoples, Men, Treaties
ID: WH117
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH388
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring an image of a fisherman in a wooden boat on a body of water. In the background there is a large house with a smoking chimney, a bridge, a mountain, and some greenery. The image is framed by sprigs of pink flowers. The back lists the benefits of the items advertised.
Conditions Cured (LC): Asthenia, Backache, Depression, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Bridges, Chimneys, Fishing, Flowers, Hats, Mountains, Nature, Smoke Plumes, Trees, Water, Water And Architecture
ID: WH187
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring the face of a young girl in a red bonnet with medium-length, curly hair. She is wearing a lettered necklace whose beads read "Horsford's Acid Phosphate." The back lists the ailments Horsford's Acid Phospate cures.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Jewelry
ID: WH158
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Tonic: the Great Health and Strength Restorer
Description: Trade card advertising Parker's Tonic, Parker's Hair Balsam, and Floreston's Cologne featuring an elderly man sitting desolately in a chair on the left with a healthy, vibrant man dining on a luxurious meal on the right. The man on the right is seemingly pouring himself some Tonic while the man on the left is bemoaning his lack of appetite. The back lists the curative properties of the Tonic and Balsam and touts the beauty of the Cologne.
Conditions Cured (LC): Asthma, Body Fluids, Bronchitis, Cold (Disease), Cough, Dandruff, Diarrhea, Dysentery, Indigestion, Itching, Malaria, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Dinners And Dining, Hats, Old Age, Suppers, Tableware
ID: WH179
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH389
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy filling up a pail of water on his lap. He is wearing casual clothing and a hat. Water is splashing out of the pail, and he seems to be holding a stick or ladle that is resting within the pail with his left hand.
Conditions Cured (LC): Body Fluids
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Pails
ID: WH174
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy riding a toy horse's saddle. He is wearing traditional horse-riding garb with a riding crop in his right hand.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Malaria
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Horses, Toys
ID: WH175
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: August Flower for Dyspepsia and Liver Complaint
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a young girl on a swing in a field of flowers by a body of water. She is wearing a brown dress with white accents on the cuffs and skirt. She has a light-blue sash around her waist and is wearing a blue hat. The back has an 1883 calendar and summarizes the history of Boschee's German Syrup.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Bows, Children, Children's Clothing, Children's Hats, Clothing And Dress, Flowers, Grasses, Grasslands, Hats, Nature, Swings, Trees, Water
ID: WH228
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Little Favorites: Ayer's Pills Sugar Coated
Description: Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
ID: WH393
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla: the Discovery of America
Description: Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Asthenia, Scrofula
Subjects (LC): Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
ID: WH123
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Tu peux pleuvoir et nous tremper, nous ne craignons rien! Nous avons, là, notre véritable Fer Bravais qui nous préserve de toutes maladies
Description: Trade card advertising Fer Bravais featuring two children and a dog who are taking shelter from the rain under a large umbrella. The girl is carrying a woven basket. All three are sitting on a bench. The image is framed by winter-themed imagery, such as snow, holly, icicles, and a pine tree. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Anemia, Asthenia, Chlorosis, Depression
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Clothing And Dress, Dogs, Hats, Hollies, Leaves, Nature, Rain And Rainfall, Snow, Trees, Umbrellas, Winter
ID: WH203
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Au Régiment Spécifique Victorieux: La corvée de quartier
Description: Trade card advertising Victorieux featuring an image of five men in white uniforms cleaning the street. They are sweeping and shoveling horse refuse and carting it away in a wheelbarrow. Soldiers (including one playing a trumpet), a horse, and buildings are visible in the background. The back mentions the French army's use of the Victorieux.
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Carts And Carriages, Hats, Housing, Men, Men's Hats, Musical Instruments, Refuse And Refuse Disposal, Shovels, Street Cleaning, Streets, Trees, Trumpet
ID: WH372
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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