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Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy in formal dress presenting an oversized envelope with his head bowed.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Dress And Clothing, Letters, Necklaces
ID: WH172
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

An Abstract of the Patent Granted by His Majesty King George…

Description

Patent medicines originated in England in the mid 17th century and were marketed with extravagant claims, offering cures for a host of maladies. Recommendations for dosage were vague, and ingredients (often including opium) were usually not specified. In 1726 Benjamin Okell was granted the royal patent for Dr. Bateman’s Pectoral Drops, a tincture of gambir (an astringent extract from an Asian plant) and opium. Advertisements published in the London Mercury as early as 1721 directed prospective customers to the warehouse and printing shop at Bow's Churchyard, where they could purchase the drops for one shilling. Our copy of the 1731 reprint by Peter Zenger is likely the first piece of medical printing in New York. Zenger, who would later become famous for printing seditious texts, was instrumental in establishing freedom of the press in America. The Academy has the only known copy. Bound with our copy of the abstract is a copy of A Short treatise of the virtues of Dr. Bateman's Pectoral Drops, also issued by Okell and his printing house partners. Here, Batemans efficacy as a treatment for numerous ailments are described in sections dedicated to each. The last section of the treatise offers testimonials from satisfied customers.

Subjects (LC)

Advertising—Medicine, Early works to 1800, Fever, Medicine, Patent medicines, Rheumatism

Title: Sapanule: Cures Neuralgia, Diptheria, Rheumatism &c.
Description: Trade card advertising Sapanule featuring a scene reminiscent of classical Chinese art. On the right side is a traditionally-dressed man with walking sticks and wooden sandals. In the left, bottom corner is a traditional Chinese fan. Beyond the man's head is a tree with creepy branches and scarce leaves. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Eczema, Erysipelas, Neuralgia, Pneumonia, Rheumatism, Salt Rheum
Subjects (LC): Advertising—Medicine, China, Clothing And Dress—Chinese Influences, Clouds, Ethnic Costume, Fans, Grasslands, Nature, Trees
ID: WH345
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: August Flower for Dyspepsia and Liver Complaint
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a young girl on a swing in a field of flowers by a body of water. She is wearing a brown dress with white accents on the cuffs and skirt. She has a light-blue sash around her waist and is wearing a blue hat. The back has an 1883 calendar and summarizes the history of Boschee's German Syrup.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Bows, Children, Children's Clothing, Children's Hats, Clothing And Dress, Flowers, Grasses, Grasslands, Hats, Nature, Swings, Trees, Water
ID: WH228
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Your Cough or Cold can be Cured by Using Hartshorn's Cough Balsam
Description: Trade card advertising Hartshorn's Cough Balsam featuring an image of a tree with songbirds. In the background there is a body of water with a house on the shore. The back outlines why Hartshorn's Cough Balsam has gained popularity in the past, the ailments it cures, and the price.
Conditions Cured (LC): Bronchitis, Cold (Disease), Cough, Influenza, Lungs—Congestion, Pneumonia, Whooping Cough
Subjects (LC): Advertising—Medicine, Birds, Carriage Houses, Nature, Trees, Water And Architecture
ID: WH137
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Cures Neuralgia, Diptheria, Rheumatism &c.
Description: Trade card advertising Sapanule featuring a scene reminscent of classical Chinese art. On the right side is a traditionally-dressed woman seemingly showing a man a group of white birds perched on a branch above them. There are what look like Southern Cattails in the left, bottom corner. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Diphtheria, Eczema, Erysipelas, Neuralgia, Pneumonia, Rheumatism, Salt Rheum
Subjects (LC): Advertising—Medicine, Animals, Birds, China, Clothing And Dress—Chinese Influences, Clouds, Ethnic Costume, Flowers, Grasslands, Nature, Trees, Typha
ID: WH198
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hood's Sarsaparilla Purifies the blood, creates an appetite, makes the weak strong, and builds up the system
Description: Trade card advertising Hood's Sarsaparilla featuring a cupid-like boy with small wings and a blue garment around his waist. He is marching while playing a golden horn and holding a yellow box of Hood's Sarsaparilla. The back lists the health benefits of blood purification, as well as the ingredients Hood's Sarsaparilla.
Conditions Cured (LC): Asthenia, Body Fluids, Constipation, Furuncle, Headache, Indigestion, Salt Rheum, Scrofula, Syphilis
Subjects (LC): Advertising—Medicine, Angels, Cherubs, Folklore, Musical Instruments, Mythology
ID: WH144
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Greens August Flower. Boschee's German Syrup
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a landscape filled with men driving horse-drawn carriages; two bridges, one of which has a train going over it; and infrastructure in the background. The landscape is filled with rocks, fields, and trees. The back lists the ailments Boschee's German Syrup can cure.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Animals, Bridges, Carriages And Carts, Horses, Nature, Railroad Trains, Rocks, Smoke Plumes, Trails, Trees
ID: WH229
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Kendall's Spavin Cure
Description: Trade card advertising Kendall's Spavin Cure featuring a donkey braying at a well-dressed man. A fence separates the two, on top of which there is a young boy sitting. They are surrounded by a field of grass with trees and birds in the background. The back features testimony from satisfied customers.
Conditions Cured (LC): Bad Breath, Bruises, Bunion, Burns And Scalds, Frostbite, Neuralgia, Rheumatism, Thrush (Mouth Disease), Wounds And Injuries
Subjects (LC): Advertising—Medicine, Animals, Birds, Children, Donkeys, Dress And Clothing, Eyeglasses, Grasslands, Men, Men's Hats, Nature, Neckties, Trees
ID: WH291
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This Brief Notice May Save Long Illness, Suffering, and Expense, and Even Life Itself! [from verso]
Description: Trade card advertising Hartshorn's Sarsaparilla and Iron and Hartshorn's Flavoring Extracts featuring a wintry landscape with a castle. There is a bouquet on the left with white, red, and blue flowers and a snow-covered branch with pink-blue-white-and-yellow birds flying around its branches. There is a bridge over a small body of water in the lower, right corner. The back describes the curative properties of the products advertised.
Conditions Cured (LC): Body Fluids
Subjects (LC): Advertising—Medicine, Birds, Bridges, Castles, Crosses—Cult, Daisies, Flowers, Holy Cross, Mansions, Nature, Roses, Snow, Trees, Water And Architecture, Winter, Winter
ID: WH392
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: We Always Keep in Our Drug Store a Supply of Boschee's German Syrup & Green's August Flower [from verso]
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a space in which there is some writing. This space is surrounded by various blue, red, and pink flowers. The back lists the ailments the Syrup and the Flower can cure.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Constipation, Cough, Croup, Headache, Heartburn, Indigestion, Palpitation, Tuberculosis
Subjects (LC): Advertising—Medicine, Bouquets, Flowers
ID: WH231
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. White's Specialty for Diphtheria & Sore Throat
Description: Trade card for Dr. White's Speciality for Diphtheria and Sore Throat featuring a bird holding a stem with pansies on it. The back has a stamp that reads: "Dr. White's Specialty for Diphtheria & Sore Throat. Sold by all Druggists. Price fifty cents."
Conditions Cured (LC): Diphtheria, Throat—Diseases
Subjects (LC): Advertising—Medicine, Animals, Birds, Flowers, Nature, Pansies
ID: WH377
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: If You would have a darling Ride, Try the Catville Toboggan Slide
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring a cat on a toboggan. It has a red blanket over the bottom half of its body and is reaching for its kittens who seemingly fell off the ride. A crescent moon and stars are in the sky. The back lists the ailments the Oil can cure.
Conditions Cured (LC): Backache, Burns And Scalds, Cold (Disease), Cough, Deafness, Earache, Hoarseness, Throat—Diseases, Toothache
Subjects (LC): Advertising—Medicine, Animals, Blankets, Cats, Moon, Nature, Sleds, Snow, Toboggans, Trees
ID: WH365
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Little Favorites: Ayer's Pills Sugar Coated
Description: Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
ID: WH393
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH389
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH388
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Au Régiment Spécifique Victorieux: La corvée de quartier
Description: Trade card advertising Victorieux featuring an image of five men in white uniforms cleaning the street. They are sweeping and shoveling horse refuse and carting it away in a wheelbarrow. Soldiers (including one playing a trumpet), a horse, and buildings are visible in the background. The back mentions the French army's use of the Victorieux.
Subjects (LC): Advertising—Medicine, Animals, Brooms And Brushes, Carts And Carriages, Hats, Housing, Men, Men's Hats, Musical Instruments, Refuse And Refuse Disposal, Shovels, Street Cleaning, Streets, Trees, Trumpet
ID: WH372
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Our Boy: Compliments of Scott & Bowne Manufacturers of Scott's Emulsion
Description: Trade card advertising Scott's Emulsion featuring a portrait of a young boy in a nautical outfit. He has brown, curly hair, blue eyes, and flushed cheeks. The back lists the ailments the Emulsion can cure.
Conditions Cured (LC): Anemia, Cold (Disease), Cough, Scrofula, Tuberculosis
Subjects (LC): Advertising—Medicine, Boys, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH350
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Our Boy: Compliments of Scott & Bowne Manufacturers of Scott's Emulsion
Description: Trade card advertising Scott's Emulsion featuring a portrait of a young boy in a nautical outfit. He has brown, curly hair, blue eyes, and flushed cheeks. The back lists the ailments the Emulsion can cure.
Conditions Cured (LC): Anemia, Cold (Disease), Cough, Scrofula, Tuberculosis
Subjects (LC): Advertising—Medicine, Boys, Children, Children's Clothing, Clothing And Dress, Portraits
ID: WH349
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Schenck's Seaweed Tonic for Dyspepsia and Debility
Description: Trade card adverising Schenck's Seaweed Tonic featuring a bouquet of red and white flowers. The back describes the nourishing properties of the Tonic.
Conditions Cured (LC): Asthenia, Indigestion
Subjects (LC): Advertising—Medicine, Bouquets, Flowers, Nature, Roses
ID: WH347
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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