Items

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH170
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH169
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy in formal dress presenting an oversized envelope with his head bowed.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Dress And Clothing, Letters, Necklaces
ID: WH172
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Jerseys [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl flanked by two milk cows. She is facing the audience and carrying a metal pail in her left hand. She is wearing a pink dress with white accents and a white bonnet. The cows are light brown, and all three figures are in a field with mountains and a sunset behind them. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Cows, Dairy Cattle—Feeding And Feeds, Dress And Clothing, Flowers, Forests And Forestry, Grasslands, Mountains, Nature, Pitchers, Sunset Phenomena, Trees, Women, Women's Hats
ID: WH284
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Jerseys [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Vermifuge, and Dr. Jayne's Tonic Vermifuge featuring a young girl flanked by two milk cows. She is facing the audience and carrying a metal pail in her left hand. She is wearing a pink dress with white accents and a white bonnet. The cows are light brown, and all three figures are in a field with mountains and a sunset behind them. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Cows, Dairy Cattle—Feeding And Feeds, Dress And Clothing, Flowers, Forests And Forestry, Grasslands, Mountains, Nature, Pitchers, Sunset Phenomena, Trees, Women, Women's Hats
ID: WH164
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Jerseys [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Tonic Vermifuge featuring a young girl flanked by two milk cows. She is facing the audience and carrying a metal pail in her left hand. She is wearing a pink dress with white accents and a white bonnet. The cows are light brown, and all three figures are in a field with mountains and a sunset behind them. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Animals, Cows, Dairy Cattle—Feeding And Feeds, Dress And Clothing, Flowers, Forests And Forestry, Grasslands, Mountains, Nature, Pitchers, Sunset Phenomena, Trees, Women, Women's Hats
ID: WH163
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title

An Abstract of the Patent Granted by His Majesty King George…

Description

Patent medicines originated in England in the mid 17th century and were marketed with extravagant claims, offering cures for a host of maladies. Recommendations for dosage were vague, and ingredients (often including opium) were usually not specified. In 1726 Benjamin Okell was granted the royal patent for Dr. Bateman’s Pectoral Drops, a tincture of gambir (an astringent extract from an Asian plant) and opium. Advertisements published in the London Mercury as early as 1721 directed prospective customers to the warehouse and printing shop at Bow's Churchyard, where they could purchase the drops for one shilling. Our copy of the 1731 reprint by Peter Zenger is likely the first piece of medical printing in New York. Zenger, who would later become famous for printing seditious texts, was instrumental in establishing freedom of the press in America. The Academy has the only known copy. Bound with our copy of the abstract is a copy of A Short treatise of the virtues of Dr. Bateman's Pectoral Drops, also issued by Okell and his printing house partners. Here, Batemans efficacy as a treatment for numerous ailments are described in sections dedicated to each. The last section of the treatise offers testimonials from satisfied customers.

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