Items

Title: Ayer's Sarsaparilla
Description: Trade card advertising Ayer's Sarsaparilla featuring an image of a man in a dressing gown holding a bottle of Ayer's Sarsaparilla and reading a paper advertising the medicine. A woman wearing a bonnet and a dress with lace cuffs and collar reads over his shoulder and clasps his arm. The back explains the product's health benefits and has an image of an animal intertwined with the word "MIND."
Conditions Cured (LC): Asthenia, Body Fluids, Catarrh, Eczema, Furuncle, Indigestion, Lymph Node, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Lace And Lacemaking, Men, Men's Clothing, Sarsaparilla, Women, Women's Clothing, Women's Hats
ID: WH112
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Enfoncé! Plus de malades à soigner depuis que tout le monde prend 20 gouttes de véritable Fer Bravais avant chaque repas
Description: Trade card advertising Fer Bravais featuring a young girl wearing a pointed hat and apron with her arms outstretched, surrounded by a blue fleur de lis border. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Advertising—Medicine, Clothing And Dress, Costume, Hats, Portraits, Women's Clothing, Women's Hats
ID: WH200
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Greens August Flower. Boschee's German Syrup
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a landscape filled with men driving horse-drawn carriages; two bridges, one of which has a train going over it; and infrastructure in the background. The landscape is filled with rocks, fields, and trees. The back lists the ailments Boschee's German Syrup can cure.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Animals, Bridges, Carriages And Carts, Horses, Nature, Railroad Trains, Rocks, Smoke Plumes, Trails, Trees
ID: WH229
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring the face of a young girl in a red bonnet with medium-length, curly hair. She is wearing a lettered necklace whose beads read "Horsford's Acid Phosphate." The back lists the ailments Horsford's Acid Phospate cures.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Jewelry
ID: WH158
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Brown's Iron Bitters the Best Tonic
Description: Trade card advertising Brown's Iron Bitters featuring a woman, described as Mrs Langtry, The Jersey Lily, sitting by a wooden wheel holding a wooden bucket. She is surrounded by a bed of hay. She is wearing a pink, flowered dress with a white apron. She stares to the left. The back details how the Iron Bitters works to cure ailments.
Conditions Cured (LC): Depression, Fever, Indigestion, Malaria, Neuralgia
Subjects (LC): Advertising—Medicine, Clothing And Dress, Hay, Nature, Pails, Plants, Portraits, Trees, Women
ID: WH237
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Take Hood's Sarsaparilla to Purify Your Blood: 100 Doses $1.00
Description: Trade card advertising Hood's Sarsaparilla featuring five children at a show of some sort with a spotlight that shows the words "Take Hood's Sarsaparilla to Purify Your Blood 100 Doses $1.00." There is a girl in a blue dress with a white bonnet watching the spotlight while a boy climbs up the back of her chair. To her left is a boy in a dark blue shirt looking to the right. To her right is a girl in a red dress looking to the lower, left-hand corner. Finally, there is a toddler looking straight at the customer wearing a blue-and-red outfit eating a candy-cane and holding a treat. The back advertises a concert performance.
Conditions Cured (LC): Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
Subjects (LC): Advertising—Medicine, Baby Bonnets, Candy Canes, Children, Children's Clothing, Dress And Clothing, Snack Foods
ID: WH150
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Tonic: the Great Health and Strength Restorer
Description: Trade card advertising Parker's Tonic, Parker's Hair Balsam, and Floreston's Cologne featuring an elderly man sitting desolately in a chair on the left with a healthy, vibrant man dining on a luxurious meal on the right. The man on the right is seemingly pouring himself some Tonic while the man on the left is bemoaning his lack of appetite. The back lists the curative properties of the Tonic and Balsam and touts the beauty of the Cologne.
Conditions Cured (LC): Asthma, Body Fluids, Bronchitis, Cold (Disease), Cough, Dandruff, Diarrhea, Dysentery, Indigestion, Itching, Malaria, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Dinners And Dining, Hats, Old Age, Suppers, Tableware
ID: WH179
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Kendall's Spavin Cure
Description: Trade card advertising Kendall's Spavin Cure featuring a donkey braying at a well-dressed man. A fence separates the two, on top of which there is a young boy sitting. They are surrounded by a field of grass with trees and birds in the background. The back features testimony from satisfied customers.
Conditions Cured (LC): Bad Breath, Bruises, Bunion, Burns And Scalds, Frostbite, Neuralgia, Rheumatism, Thrush (Mouth Disease), Wounds And Injuries
Subjects (LC): Advertising—Medicine, Animals, Birds, Children, Donkeys, Dress And Clothing, Eyeglasses, Grasslands, Men, Men's Hats, Nature, Neckties, Trees
ID: WH291
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH389
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: A Free Sample Bottle of Warner's Safe Cure
Description: Trade card advertising Warner's Safe Cure featuring a photograph of a woman's face surrounded by white fabric, lace, and feathers. The back details how to get a free sample of Warner's Safe Cure and lists the ailments it cures.
Conditions Cured (LC): Abscess, Acne, Asthma, Backache, Biliary Tract—Diseases, Bright's Disease, Catarrh, Constipation, Convulsions, Convulsions, Diabetes, Diarrhea, Dizziness, Edema, Fatigue, Food Poisoning, Gout, Headache, Impotence, Indigestion, Jaundice, Malaria, Neuralgia, Neurasthenia, Rheumatism, Sciatica, Tumors, Urinary Organs—Calculi, Vertigo
Subjects (LC): Advertising—Medicine, Clothing And Dress, Feathers, Hats, Lace And Lacemaking, Portraits, Women, Women's Hats
ID: WH375
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy filling up a pail of water on his lap. He is wearing casual clothing and a hat. Water is splashing out of the pail, and he seems to be holding a stick or ladle that is resting within the pail with his left hand.
Conditions Cured (LC): Body Fluids
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Pails
ID: WH174
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy riding a toy horse's saddle. He is wearing traditional horse-riding garb with a riding crop in his right hand.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Malaria
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Horses, Toys
ID: WH175
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Morses
Description: Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy in what looks like formal military attire drinking out of an oversized glass. The boy is wearing a hat with a feather in it and has a horn in his belt.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Children, Children's Clothing, Children's Hats, Costume, Drinking Glasses, Feathers, Hats
ID: WH311
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Little Red-Riding-Hood [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Liniment, and Dr. Jayne's Sanative Pills featuring a young girl who is wearing a long, red cloak with a red bow at the top. She is facing the audience on the threshold of a door. Behind her is a snowy scene of pine trees, and to her right is a basket resting by her feet. The back features the curative properties of the items advertised.
Conditions Cured (LC): Asthma, Biliary Tract—Diseases, Bronchitis, Cold (Disease), Cough, Croup, Headache, Indigestion, Pleurisy, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Baskets, Bows, Children, Children's Clothing, Costume, Doorways, Dress And Clothing, Folklore, Forests And Forestry, Nature, Ribbons, Snow, Trees, Winter
ID: WH161
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Brown's Iron Bitters the Best Tonic Cures Malaria, Dyspepsia & Female Infirmities
Description: Trade card advertising Brown's Iron Bitters featuring a framed portrait of a woman's head. The glass of the frame is broken, revealing the woman's nose and mouth. She has brown hair that is in an updo and is wearing a brown dress and gold, hooped earrings. The back describes the disease malaria and how the Iron Bitters can help cure it.
Conditions Cured (LC): Indigestion, Malaria
Subjects (LC): Advertising—Medicine, Bows, Earrings, Glass, Gold Jewelry, Hair Ornaments, Picture Frames And Framing, Portrait Frames, Portraits, Ribbons, Women
ID: WH238
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hibbard's Rheumatic Syrup
Description: Trade card advertising Hibbard's Rheumatic Syrup and Hibbard's Plasters featuring a woman seated on a floor playing a harp. She is surrounded by Near East-, North African-, and Middle Eastern-related imagery and objects. There is a small, smoking cauldron of some sort by her feet. She is dressed in a draped dress and headdress, and she is adorned with lots of bracelets and necklaces and is wearing large, hooped earrings. The card is tinted dark blue. The back lists the benefits of taking Hibbard's Rheumatic Syrup.
Conditions Cured (LC): Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Hair Ornaments, Jewelry, Musical Instruments, Portraits, Textile Fabrics, Women, Women's Clothing
ID: WH139
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. Thomas' Eclectric Oil
Description: Trade card advertising Dr. Thomas' Eclectric Oil featuring an image of a woman in three-quarter profile facing left. She is wearing an elaborate hat. The title of the card is printed on her bodice. The back of the card lists the benefits of the Eclectric Oil as well as testimony from satisfied customers.
Conditions Cured (LC): Asthma, Backache, Bruises, Burns And Scalds, Catarrh, Cold (Disease), Cough, Diphtheria, Earache, Headache, Neuralgia, Rheumatism, Sprains, Toothache
Subjects (LC): Advertising—Medicine, Bows, Clothing And Dress, Costume, Gold Jewelry, Hair Ornaments, Lace And Lacemaking, Portraits, Ribbons, Women, Women's Hats
ID: WH182
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Little Favorites: Ayer's Pills Sugar Coated
Description: Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
ID: WH393
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring a young girl dancing in front of an elderly man who is seated on an armchair. He is playing an acordion. The back lists the ailments Horsford's Acid Phosphate can cure.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Costume, Dance, Dress And Clothing, Families, Hats, Musical Instruments, Old Age, Shoes
ID: WH157
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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