Items

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
Description: Trade card advertising Horsford's Acid Phosphate featuring a young girl dancing in front of an elderly man who is seated on an armchair. He is playing an acordion. The back lists the ailments Horsford's Acid Phosphate can cure.
Conditions Cured (LC): Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
Subjects (LC): Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Costume, Dance, Dress And Clothing, Families, Hats, Musical Instruments, Old Age, Shoes
ID: WH157
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This Brief Notice May Save Long Illness, Suffering, and Expense, and Even Life Itself! [from verso]
Description: Trade card advertising Hartshorn's Sarsaparilla and Iron, featuring an image of a castle surrounded by a snowy landscape with trees, a small river, and a bridge. On the left, this image is framed with a bouquet of flowers. On the right, it is framed with snowy branch and flying songbirds. The back lists the benefits of taking Hartshorn's Sarsaparilla and Iron, and the price.
Subjects (LC): Advertising—Medicine, Birds, Bridges, Castles, Crosses—Cult, Daisies, Flowers, Holy Cross, Mansions, Nature, Roses, Snow, Trees, Water And Architecture, Winter, Winter
ID: WH138
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Hibbard's Rheumatic Syrup
Description: Trade card advertising Hibbard's Rheumatic Syrup and Hibbard's Plasters featuring a woman seated on a floor playing a harp. She is surrounded by Near East-, North African-, and Middle Eastern-related imagery and objects. There is a small, smoking cauldron of some sort by her feet. She is dressed in a draped dress and headdress, and she is adorned with lots of bracelets and necklaces and is wearing large, hooped earrings. The card is tinted dark blue. The back lists the benefits of taking Hibbard's Rheumatic Syrup.
Conditions Cured (LC): Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Hair Ornaments, Jewelry, Musical Instruments, Portraits, Textile Fabrics, Women, Women's Clothing
ID: WH140
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Grandchildren
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, and Lydia E. Pinkham's Blood Purifier featuring two little girls in white, ruffled dresses standing in front of some rocks. They are both wearing brown hats. The left-most girl's hat has a red ribbon on it, and she holds flowers in her right hand. The right-most girl's hat has a blue ribbon on it. Behind them is a grass field with trees. The back lists the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Body Fluids, Depression, Erysipelas, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Rheumatism, Salt Rheum, Scrofula, Tumors
Subjects (LC): Advertising—Medicine, Bows, Children, Children's Clothing, Children's Hats, Dress And Clothing, Grasslands, Lace And Lacemaking, Nature, Portraits, Trees, Water
ID: WH192
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gigue: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a boy in nautical dress facing the customer. His blue hat has a red feather in it and reads: "Normond." He seems to be standing on a dock. Behind him are an anchor and capsized sailboat.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Anchors, Boats And Boating, Boys, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Hats, Ocean, Sailboats, Sea Life
ID: WH360F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gigue: Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges
Description: Trade card advertising Old Dr. Samuel F. Stowe's Dyspepsia Cure or Compound Medicated Lozenges featuring a boy in nautical dress facing the customer. His blue hat has a red feather in it and reads: "Normond." He seems to be standing on a dock. Behind him are an anchor and capsized sailboat.
Conditions Cured (LC): Indigestion
Subjects (LC): Advertising—Medicine, Anchors, Boats And Boating, Boys, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Hats, Ocean, Sailboats, Sea Life
ID: WH361F
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cathartic Pills: the Country Doctor
Description: Trade card advertising Ayer's Cathartic Pills featuring an African-American man sitting with a little girl on his knee and a little boy sitting on the ground by his feet. The man is in formal attire, including a hat and eyeglasses, and is holding a pill box with the word Ayer's on it in his left hand and a pill in his right hand. The little girl is in a red-and-white, polka-dot dress and is holding a leaflet titled Ayer's Pills. The boy is looking up at them and holds something in his right hand. At the man's feet and the boy's knees is an open medicine case filled with Ayer's products. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Diarrhea, Dizziness, Dysentery, Edema, Gout, Headache, Heartburn, Hemorrhoids, Indigestion, Jaundice, Nausea, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, African American Children, African American Men, African Americans, Children, Children's Clothing, Clothing And Dress, Eyeglasses, Families, Men's Clothing, Old Age
ID: WH120
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring two couples crossing paths in a park. Both couples are formally dress and wearing hats, which the men of each couple are tipping to each other. Between them is a bench. In the distance is a carousel. In the farthest distance are mountains. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Backache, Bruises, Bunion, Burns And Scalds, Catarrh, Chilblains, Fatigue, Furuncle, Hemorrhoids, Neuralgia, Rheumatism, Sprains, Wounds And Injuries
Subjects (LC): Advertising—Medicine, Benches, Clothing And Dress, Costume, Ethnic Costume, Garden Walks, Grasslands, Hats, Men's Hats, Merry-Go-Round, Parks, Trees, Women's Hats
ID: WH342
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Words of Comfort [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant and Dr. Jayne's Tonic Vermifuge featuring three women and one man sitting around a table. The man is reading a book and is in formal dress and wearing eyeglasses. The three women seem interested in and puzzled by what he is reading. There is a vase on the table, and the backdrop seems to resemble some sort of living room or study area. The back lists the benefits of the Expectorant and the Tonic Vermifuge.
Conditions Cured (LC): Bad Breath, Cold (Disease), Cough, Fever, Headache, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Books, Costume, Domestic Space, Dress And Clothing, Dwellings, Ethnic Costume, Eyeglasses, Families, Men, Men's Clothing, Women, Women's Clothing, Women's Hats
ID: WH159
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
Description: Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
Conditions Cured (LC): Baldness, Dandruff
Subjects (LC): Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
ID: WH125
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vaseline Chesebrough Manfg Co.
Description: Trade card primarily advertising Pure Vaseline featuring a beach scene with two children playing in the foreground. They are both wearing yellow hats and playing in the sand with shovels and a single pail. Behind them stands a woman with a parasol. She is in formal dress, with an overcoat, ruffled skirt, and yellow bow on her hip. There are various people on the beach and in the ocean as well is what looks like a cruise ship in the far background. The back contains a poem titled The Elixir Vitae and lists prices for various vaseline products.
Conditions Cured (LC): Asthma, Burns And Scalds, Cold (Disease), Croup, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, Beaches, Boats And Boating, Bows, Children, Children's Hats, Clothing And Dress, Crabs, Hats, Parasols, Ribbons, Sand Pails, Sand Toys, Shovels, Water, Water Waves, Women's Hats
ID: WH369
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH282
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Summer At The Seaside [from verso]
Description: Trade card advertising Jayne's Carminative Balsam and Jayne's Tonic Vermifuge featuring a young woman leaning over a baby in a basket on a seashore. She is wearing a loose, white shirt and a long, red skirt. The baby is covered by a red-and-white patterned blanket. There is a pillow and a yellow blanket in the basket as well as a sprig of a plant with berries. Behind them is a rough sea and a rocky shoreline. The back lists the ailments the Balsam and Vermifuge can cure.
Conditions Cured (LC): Diarrhea, Dysentery, Gastroenteritis, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Babies, Baskets, Beaches, Berries, Blankets, Cliffs, Clothing And Dress, Costume, Cradles, Grasses, Infants, Leaves, Nature, Necklaces, Ocean, Pillows, Rocks, Textile Fabrics, Water, Water Waves
ID: WH283
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla: the Discovery of America
Description: Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Asthenia, Scrofula
Subjects (LC): Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
ID: WH123
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Talking Well [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant, Dr. Jayne's Sanative Pills, and Dr. Jayne's Tonic Vermifuge featuring a young lady reclining on the edge of a water pail that is attached to a well's pulley system. Behind her is a stone wall over which a young man is peering. They are both in formal dress. There is a castle in the background. The back lists the ailments the advertised medicines can cure.
Conditions Cured (LC): Asthma, Cold (Disease), Cough, Helminths, Indigestion, Throats—Diseases
Subjects (LC): Advertising—Medicine, Castles, Clothing And Dress, Costume, Ethnic Costume, Feathers, Grasses, Hair Ornaments, Hats, Leaves, Men's Hats, Nature, Pails, Stone Walls, Trees, Wells
ID: WH287
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Words of Comfort [from verso]
Description: Trade card advertising Dr. Jayne's Expectorant and Dr. Jayne's Tonic Vermifuge featuring three women and one man sitting around a table. The man is reading a book and is in formal dress and wearing eyeglasses. The three women seem interested in and puzzled by what he is reading. There is a vase on the table, and the backdrop seems to resemble some sort of living room or study area. The back lists the benefits of the Expectorant and the Tonic Vermifuge.
Conditions Cured (LC): Bad Breath, Cold (Disease), Cough, Fever, Headache, Helminths, Indigestion
Subjects (LC): Advertising—Medicine, Books, Costume, Domestic Space, Dress And Clothing, Dwellings, Ethnic Costume, Eyeglasses, Families, Men, Men's Clothing, Women, Women's Clothing, Women's Hats
ID: WH160
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Ague Cure Is Warranted to Cure All Malarial Disorders
Description: Trade card advertising Ayer's Ague Cure featuring a landscape image of a tropical place containing trees and foliage, a log cabin, two people and a heron-looking bird on the shore, and a person in a row boat. In the bottom right is a magnified view of an alligator or crocodile seemingly conversing with two frogs, one of which is holding a bottle and the other one of which is leaning on a box with the writing Ayer's Ague Cure on it. The back has an image of a bottle labeled Ayer's Ague Cure that is upright on a lilly pad with a frog standing on its back legs while touching the bottle with its front legs. The text lists the ailments Ayer's Ague Cure treats.
Conditions Cured (LC): Biliary Tract—Diseases, Fever, Malaria, Typhoid Fever
Subjects (LC): Acquatic Reptiles, Advertising—Medicine, Alligators, Amphibians, Animals—Caricatures And Cartoons, Aquatic Animals, Birds, Boats And Boating, Bog Animals, Bottles, Crocodiles, Frogs, Herons, Jungles, Log Cabins, Nature, Swamps, Trees
ID: WH124
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Sapanule: Sold By All Druggists
Description: Trade card advertising Sapanule featuring two couples crossing paths in a park. Both couples are formally dress and wearing hats, which the men of each couple are tipping to each other. Between them is a bench. In the distance is a carousel. In the farthest distance are mountains. The back lists the ailments Sapanule can cure.
Conditions Cured (LC): Backache, Bruises, Bunion, Burns And Scalds, Catarrh, Chilblains, Fatigue, Furuncle, Hemorrhoids, Neuralgia, Rheumatism, Sprains, Wounds And Injuries
Subjects (LC): Advertising—Medicine, Benches, Clothing And Dress, Costume, Ethnic Costume, Garden Walks, Grasslands, Hats, Men's Hats, Merry-Go-Round, Parks, Trees, Women's Hats
ID: WH343
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound and Lydia E. Pinkham's Liver Pills featuring an image of the Brooklyn Bridge over the East River with many boats sailing below it. One can see the shores of both Brooklyn and Manhattan. The back lists the benefits of the Vegetable Compound and the Liver Pills.
Conditions Cured (LC): Asthenia, Backache, Depression, Mental, Headache, Indigestion, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Boats And Boating, Bridges, Brooklyn (New York, N.Y.), Brooklyn Bridge (New York, N.Y.), East River (N.Y.), New York (N.Y.), Rivers, Sailboats, Sailing Ships, Waterfronts
ID: WH183
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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