Items

Title: Ayer's Cherry Pectoral, for the cure of Coughs, Colds, Asthma, Croup, Bronchitis, Whooping-Cough, and Consumption
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a young girl standing under a cherry tree looking at two birds in the tree. A house and hills are visible in the distance and there are flowers in the foreground. The back has an image of a hand pouring out a spoonful of medicine from a bottle and text listing the benefits of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Bronchitis, Cold (Disease), Cough, Croup, Tuberculosis, Whooping Cough
Subjects (LC): Birds, Children, Children's Clothing, Clothing And Dress, Flowers, Hats, Nature
ID: WH114
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Brown's Iron Bitters
Description: Trade card advertising Brown's Iron Bitters featuring a woman peering out from behind a column with text that reads: "Brown's Iron Bitters." She is wearing a blue and white dress and a pink bonnet. Behind her is a tall, flowering bush. On the top left corner is an overlaid trade mark.
Subjects (LC): Advertising—Medicine, Clothing And Dress, Flowers, Hats, Nature, Women's Hats
ID: WH236
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Nearly 50 Years the Favorite: Piso's Cure a Medicine for Coughs, Colds Etc.
Description: Trade card advertising Piso's Cure featuring a woman pulling a red-headed boy over a wooden fence by the back neck of his shirt. His hat is falling off, and he is barefooted. She is blond and is wearing a small, brown hat. There are fruit trees on the woman's side of the fence. The back is a blank template for a postcard.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Fruit Trees, Hats, Nature, Trees, Wooden Fences
ID: WH330
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Cherry Pectoral Cures Coughs Colds &c: Penn's Treaty
Description: Trade card advertising Ayer's Cherry Pectoral featuring an image of a meeting between seven colonists (William Penn and others) and seven Native Americans. The Native Americans sit and stand to the left, and the colonists on the right present two scrolls that read "Ayer's Cherry Pectoral and Cures Colds, Coughs, &c." William Penn is holding a medicine bottle. The image is loosely based on Benjamin West's oil painting "The Treaty of Penn with the Indians." The back has an image of hands pouring medicine into a spoon in the upper left and text listing the curative properties of Ayer's Cherry Pectoral.
Conditions Cured (LC): Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
Subjects (LC): Advertising—Medicine, Clothing And Dress, Ethnic Costume, Hats, Indians Of North America, Indigenous Peoples, Men, Treaties
ID: WH117
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH388
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: John H. Sheehan & Co. Dealers in Drugs Medicines Perfumery and Toilet Articles
Description: Trade card featuring druggists John H. Sheehan & Co. featuring a bride-to-be being attended to by three people. The bride is seated in front of a vanity that is covered with flowers, possibly her bouquet. She is holding a book, as is one of the figures, the only male, who is directly behind her with his hat off. The back lists the company advertised and its address.
Subjects (LC): Advertising, Bows, Brides, Clothing And Dress, Domestic Dwellings, Ethnic Costume, Flowers, Hats, Veils, Wedding Costume, Women's Clothing
ID: WH212
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Parker's Tonic: the Great Health and Strength Restorer
Description: Trade card advertising Parker's Tonic, Parker's Hair Balsam, and Floreston's Cologne featuring an elderly man sitting desolately in a chair on the left with a healthy, vibrant man dining on a luxurious meal on the right. The man on the right is seemingly pouring himself some Tonic while the man on the left is bemoaning his lack of appetite. The back lists the curative properties of the Tonic and Balsam and touts the beauty of the Cologne.
Conditions Cured (LC): Asthma, Body Fluids, Bronchitis, Cold (Disease), Cough, Dandruff, Diarrhea, Dysentery, Indigestion, Itching, Malaria, Neuralgia, Rheumatism, Tuberculosis
Subjects (LC): Advertising—Medicine, Bottles, Clothing And Dress, Dinners And Dining, Hats, Old Age, Suppers, Tableware
ID: WH179
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: This is all right, Hood's Sarsaparilla Can't Fool me twice
Description: Trade card advertising Hood's Sarsaparilla featuring an elderly man outside a pharmacy looking at a box of Hood's Sarsaparilla. He is wearing a yellow jacket and holding a red umbrella under his left arm. Behind him are buildings and a fountain. The back is an advertisement for a concert as well as a description of the ailments Hood's Sarsaparilla can cure.
Conditions Cured (LC): Headache, Indigestion
Subjects (LC): Advertising—Medicine, Animals, Clothing And Dress, Drugstores, Fountains, Hats, Men, Men's Hats, Owls, Portraits, Umbrellas, Water
ID: WH389
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: A Free Sample Bottle of Warner's Safe Cure
Description: Trade card advertising Warner's Safe Cure featuring a photograph of a woman's face surrounded by white fabric, lace, and feathers. The back details how to get a free sample of Warner's Safe Cure and lists the ailments it cures.
Conditions Cured (LC): Abscess, Acne, Asthma, Backache, Biliary Tract—Diseases, Bright's Disease, Catarrh, Constipation, Convulsions, Convulsions, Diabetes, Diarrhea, Dizziness, Edema, Fatigue, Food Poisoning, Gout, Headache, Impotence, Indigestion, Jaundice, Malaria, Neuralgia, Neurasthenia, Rheumatism, Sciatica, Tumors, Urinary Organs—Calculi, Vertigo
Subjects (LC): Advertising—Medicine, Clothing And Dress, Feathers, Hats, Lace And Lacemaking, Portraits, Women, Women's Hats
ID: WH375
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ager's Dry Hop Yeast Is the Best in Use
Description: Trade card advertising Ager's Dry Hop Yeast, featuring an image of two figures standing on a street corner in front of a stone wall. The figure on the right has his back turned and is looking at something in his hands. He is carrying a large pot or bucket strapped to his back and a cane between his legs. The figure on the left has his arm raised and appears to be about to strike the pot with a wrench. The picture is tinted red.
Subjects (LC): Clothing And Dress, Hats, Men, Men's Clothing, Pots, Sidewalks, Staffs (Sticks, Canes, Etc.), Stone Walls, Yeast
ID: WH108
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: L. C. Smith, Druggist, Rockville, Conn.
Description: Trade card advertising a druggist named L. C. Smith featuring a young boy leaning up against a tree reading, and a young girl standing behind him, touching his hair with a sprig of flowers. The two are in a grassy area with rocks and bushes.
Subjects (LC): Advertising, Books And Reading, Children, Children's Clothing, Clothing And Dress, Grasslands, Hats, Nature, Rocks, Scarves, Trees
ID: WH204
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Use W. & S. Cough Drops
Description: Trade card advertising W. & S. Cough Drops featuring a young girl walking on a path holding a bouquet of red and white flowers. She is wearing white-and-pink dress and a white bonnet. On either side of the walkway is grass.
Subjects (LC): Advertising—Medicine, Bouquets, Clothing And Dress, Flowers, Grasses, Hair Ornamentation, Hats, Nature, Portraits, Trails, Women, Women's Hats
ID: WH384
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: August Flower for Dyspepsia and Liver Complaint
Description: Trade card advertising Boschee's German Syrup and Green's August Flower featuring a young girl on a swing in a field of flowers by a body of water. She is wearing a brown dress with white accents on the cuffs and skirt. She has a light-blue sash around her waist and is wearing a blue hat. The back has an 1883 calendar and summarizes the history of Boschee's German Syrup.
Conditions Cured (LC): Bronchitis, Cold (Disease), Indigestion, Pneumonia, Tuberculosis
Subjects (LC): Advertising—Medicine, Bows, Children, Children's Clothing, Children's Hats, Clothing And Dress, Flowers, Grasses, Grasslands, Hats, Nature, Swings, Trees, Water
ID: WH228
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: The Little Favorites: Ayer's Pills Sugar Coated
Description: Trade card advertising Ayer's Pills and Ayer's Sarsaparilla featuring eight children holding up a sign that reads: "'The Little Favorites' Ayer's Pills. Sugar Coated." Most are casually dressed save for the child farthest in the background on the right-hand side who is wearing a peach-colored headwrap of some sort. In front of her is a boy holding a white cat. There is a girl wearing a flowered wreath in her hair towards the front of the group. The girl next to her is holding a red item in her left hand. Behind the group are grasses and leaves. The back has a poem and describes the curative properties for the Ayer's products advertised.
Subjects (LC): Advertising—Medicine, Animals, Bows, Cats, Children, Children's Hats, Clothing And Dress, Girls, Hair Ornaments, Hats, Leaves, Nature, Plants, Scarves, Water, Wreaths
ID: WH393
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: What Came from the Newspaper Hat [from verso]
Description: Trade card advertising Hires' Cough Cure and Hires' Root Beer featuring a young girl wearing a hat made of newspaper. She is wearing gold bangles around her wrists and a white dress. The back is a short story about Hires' Root Beer.
Conditions Cured (LC): Cold (Disease), Cough
Subjects (LC): Advertising—Medicine, Bracelets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Gold Jewelry, Hats, Newspaper Layout And Typography, Portraits
ID: WH391
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vaseline Chesebrough Manfg Co.
Description: Trade card primarily advertising Pure Vaseline featuring a beach scene with two children playing in the foreground. They are both wearing yellow hats and playing in the sand with shovels and a single pail. Behind them stands a woman with a parasol. She is in formal dress, with an overcoat, ruffled skirt, and yellow bow on her hip. There are various people on the beach and in the ocean as well is what looks like a cruise ship in the far background. The back contains a poem titled The Elixir Vitae and lists prices for various vaseline products.
Conditions Cured (LC): Asthma, Burns And Scalds, Cold (Disease), Croup, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, Beaches, Boats And Boating, Bows, Children, Children's Hats, Clothing And Dress, Crabs, Hats, Parasols, Ribbons, Sand Pails, Sand Toys, Shovels, Water, Water Waves, Women's Hats
ID: WH369
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gardeuse d'Oies
Description: Trade card featuring druggists John H. Sheehan & Co. featuring five figures lounging on the shore of what looks like a river. Two boys with staffs are interacting with some geese. The others are in various stages of play or relaxation. There is a boat on the river and a large house on the far shore in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Animals, Boats And Boating, Children, Children's Clothing, Church Buildings, Clothing And Dress, Flowers, Geese, Grasslands, Hats, Hats, Nature, Scarves, Staffs (Sticks, Canes, Etc.), Trails, Trees, Water, Wooden Fences
ID: WH214
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ayer's Sarsaparilla: the Discovery of America
Description: Trade card advertising Ayer's Sarsaparilla featuring five men aboard a sailboat passing a land mass on which there is a large sign that reads "Ayer's Sarsaparilla." Text on the bottom of the card reads "The Discovery of America." The men are in various stages of interacting with one another. From left to right, the first man is looking out at the sea; the second man is holding a book and looks like he is about to speak; the third man is kneeling on one knee and holding out a golden cross; the fourth man is speaking to the fifth man and gesturing toward the land mass; while the fifth man is kneeling with one knee on a pile of rope, his hands on the edge of the boat, and is listening to the fourth. The back shows an image of a bottle of Ayer's Sarsaparilla with a wreath around its neck and text explaining its curative properties.
Conditions Cured (LC): Asthenia, Scrofula
Subjects (LC): Advertising—Medicine, America, America—Discovery And Exploration, Boats And Boating, Clothing And Dress, Crosses—Cult, Hats, Holy Cross, Islands, Land Settlement, Men, Rope, Sailboats, Sailing Ships, Sea Life, Swords
ID: WH123
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Le Petit Berger
Description: Trade card featuring druggists John H. Sheehan & Co. featuring five figures and a dog in a country landscape. There are sheep in a fenced-in field behind them, and one of the figures is standing and playing a horn. He holds a staff and has a bag on his back. There is a path in the field and a body of water and a town in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Animals, Baby Bonnets, Children, Children's Clothing, Clothing And Dress, Dogs, Grasslands, Hats, Hats, Nature, Scarves, Sheep, Staffs (Sticks, Canes, Etc.), Trails, Trees, Water, Wooden Fences
ID: WH213
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Tu peux pleuvoir et nous tremper, nous ne craignons rien! Nous avons, là, notre véritable Fer Bravais qui nous préserve de toutes maladies
Description: Trade card advertising Fer Bravais featuring two children and a dog who are taking shelter from the rain under a large umbrella. The girl is carrying a woven basket. All three are sitting on a bench. The image is framed by winter-themed imagery, such as snow, holly, icicles, and a pine tree. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Anemia, Asthenia, Chlorosis, Depression
Subjects (LC): Advertising—Medicine, Animals, Children, Children's Clothing, Children's Hats, Clothing And Dress, Dogs, Hats, Hollies, Leaves, Nature, Rain And Rainfall, Snow, Trees, Umbrellas, Winter
ID: WH203
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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