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- Title
- Ager's Dry Hop Yeast Is the Best in Use
- Description
- Trade card advertising Ager's Dry Hop Yeast, featuring an image of three figures: a boy, a woman, and a man in a top hat. They are in front of a high stone wall in the snow. The boy carries boots and the man carries an umbrella. The picture is tinted red.
- Subjects (LC)
- Boots, Boys, Boys' Clothing, Children, Clothing And Dress, Coats, Hats, Men, Men's Clothing, Snow, Stone Walls, Umbrellas, Winter, Women, Women's Clothing, Yeast
- ID
- WH106
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
- Description
- Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left, is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
- Conditions Cured (LC)
- Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
- Subjects (LC)
- Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
- ID
- WH119
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ayer's Cherry Pectoral Cures Colds, Coughs & all Diseases of the Throat and Lungs
- Description
- Trade card advertising Ayer's Cherry Pectoral featuring an oversized bottle labeled Ayer's with two children at its side. The boy, on the left,is sitting and touching the bottle with his right hand and holding a spoon in his left. He is wearing a white tunic and red-and-white-striped socks. The girl, on the right, is standing, ostensibly trying to reach the top of the open bottle with her right hand, which holds a spoon. She is wearing a white, frilled dress, white stockings, a white bonnet tied with a blue ribbon, and blue Mary Janes. There is an enlarged branch with cherries on it in the top, left corner, and another, smaller sprig in the bottom, center. The back has images of two hands, one pouring a bottle, and one holding a spoon to catch the liquid. Listed on the back are the ailments Ayer's Cherry Pectoral cures.
- Conditions Cured (LC)
- Asthma, Catarrh, Cold (Disease), Cough, Croup, Influenza, Laryngitis, Throat—Diseases, Tuberculosis, Whooping Cough
- Subjects (LC)
- Advertising—Medicine, Bottles, Cherry, Children, Children's Clothing, Clothing And Dress, Nature, Spoons
- ID
- WH118
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Morse's Indian Root Pills
- Description
- Trade card advertising Morse's Indian Root Pills featuring a young girl sitting in a field with a dog. The girl is holding a snack in her right hand. The dog, on her left, is facing her. The girl is in a blue-and-white dress and is wearing a crown of blue flowers. The back has text explaining the benefits of Morse's Indian Root Pills.
- Subjects (LC)
- Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Dogs, Flowers, Food, Grasses, Hair Ornaments, Nature, Wreaths
- ID
- WH306
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Vegetine: The Great Blood Purifier
- Description
- Trade card advertising Vegetine featuring two young children and a basket of animals. Within the basket are a lobster, who is pinching the left-most child's clothing, and a duck or goose. The right-most child is liftng the top off of the basket that contains the animals. The back has testimony from a satisfied customer.
- Subjects (LC)
- Advertising—Medicine, Animals, Baskets, Children, Children's Clothing, Children's Hats, Clothing And Dress, Costume, Ducks, Hats, Lobsters
- ID
- WH371
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Perfumed with Austen's Forest Flower Cologne
- Description
- Trade card advertising Austen's Forest Flower Cologne featuring a suspended woman with a long wreath of leaves and flowers around her. She is in a blue-and-white dress with a red sash around her waist. The back lists the unique properties of the Cologne.
- Subjects (LC)
- Advertising, Clothing, Clothing And Dress, Flowers, Hair Ornaments, Leaves, Nature, Women, Wreaths
- ID
- WH221
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- N'aie pas peur, petite soeur! Elle ne nous attrapera pas! ... Nos 20 gouttes de véritable Fer Bravais nous ont donné de la force et de bonnes jambes
- Description
- Trade card advertising Fer Bravais featuring two children running away from a horned goat. The three figures are in a grassy field, and there are two containers at the goat's feet. The image is framed with a forest motif that includes autumnal leaves, acorns, and a lizard. The back lists the ailments Fer Bravais can cure.
- Conditions Cured (LC)
- Chlorosis, Fatigue, Influenza, Typhoid Fever
- Subjects (LC)
- Acorns, Advertising—Medicine, Animals, Children, Children's Clothing, Clothing And Dress, Goats, Grasslands, Leaves, Lizards, Nature, Pails
- ID
- WH202
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- John H. Sheehan & Co. Dealers in Drugs Medicines Perfumery and Toilet Articles
- Description
- Trade card featuring druggists John H. Sheehan & Co. featuring a bride-to-be being attended to by three people. The bride is seated in front of a vanity that is covered with flowers, possibly her bouquet. She is holding a book, as is one of the figures, the only male, who is directly behind her with his hat off. The back lists the company advertised and its address.
- Subjects (LC)
- Advertising, Bows, Brides, Clothing And Dress, Domestic Dwellings, Ethnic Costume, Flowers, Hats, Veils, Wedding Costume, Women's Clothing
- ID
- WH212
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- How Many Babies Did Die? (2)
- Description
- A double-sided postcard commending the efforts of Montclair, New Jersey to reduce the number of infants succumbing to diarrheal disease during the hot spell of July 1911. What the mortality rate could have been in other cities, had they followed Montclair's example, is explored. On the back, parents are urged to dress their children for comfort, not looks, during hot summer months.
- Subjects (LC)
- Child rearing, Infants' clothing, Children's clothing, Infants, Mortality, Nutrition, Statistics, Milk, Milk, Milk hygiene
- ID
- mk1e014m002
- Geographic Subject
- New York. New York City.
- Collection
- New York Milk Committee Ephemera Collection
- Title
- Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.
- Description
- Trade card advertising Horsford's Acid Phosphate featuring a young girl looking desolately out into the distance. She is wearing a white garment and a white bonnet with a dark pink bow. She is resting her chin on her crossed forearms. Below her arms is text that reads "Our Pet." To the left is a compendium of flowers. The back lists the ailments Horsford's Acid Phospate cures.
- Conditions Cured (LC)
- Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Bows, Children, Children's Clothing, Dress And Clothing, Flowers, Portraits, Ribbons
- ID
- WH156
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Enfoncé! Plus de malades à soigner depuis que tout le monde prend 20 gouttes de véritable Fer Bravais avant chaque repas
- Description
- Trade card advertising Fer Bravais featuring a young girl wearing a pointed hat and apron with her arms outstretched, surrounded by a blue fleur de lis border. The back lists the ailments Fer Bravais can cure.
- Conditions Cured (LC)
- Chlorosis, Fatigue, Influenza, Typhoid Fever
- Subjects (LC)
- Advertising—Medicine, Clothing And Dress, Costume, Hats, Portraits, Women's Clothing, Women's Hats
- ID
- WH200
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.: It Makes a Delicious Drink with Water & Sugar Only
- Description
- Trade card advertising Horsford's Acid Phosphate featuring the face of a young girl in a red bonnet with medium-length, curly hair. She is wearing a lettered necklace whose beads read "Horsford's Acid Phosphate." The back lists the ailments Horsford's Acid Phospate cures.
- Conditions Cured (LC)
- Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Jewelry
- ID
- WH158
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Horsfords Acid Phosphate for Mental & Physical Exhaustion, Dyspepsia, &c.
- Description
- Trade card advertising Horsford's Acid Phosphate featuring a young girl looking desolately out into the distance. She is wearing a white garment and a white bonnet with a dark pink bow. She is resting her chin on her crossed forearms. Below her arms is text that reads "Our Pet." To the left is a compendium of flowers. The back lists the ailments Horsford's Acid Phospate cures.
- Conditions Cured (LC)
- Fatigue, Headache, Hysteria, Indigestion, Tuberculosis
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Bows, Children, Children's Clothing, Dress And Clothing, Flowers, Portraits, Ribbons
- ID
- WH155
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Take Hood's Sarsaparilla to Purify Your Blood: 100 Doses $1.00
- Description
- Trade card advertising Hood's Sarsaparilla featuring five children at a show of some sort with a spotlight that shows the words "Take Hood's Sarsaparilla to Purify Your Blood 100 Doses $1.00." There is a girl in a blue dress with a white bonnet watching the spotlight while a boy climbs up the back of her chair. To her left is a boy in a dark blue shirt looking to the right. To her right is a girl in a red dress looking to the lower, left-hand corner. Finally, there is a toddler looking straight at the customer wearing a blue-and-red outfit eating a candy-cane and holding a treat. The back advertises a concert performance.
- Conditions Cured (LC)
- Catarrh, Headache, Indigestion, Rheumatism, Salt Rheum, Scrofula
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Candy Canes, Children, Children's Clothing, Dress And Clothing, Snack Foods
- ID
- WH150
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ager's Dry Hop Yeast Is the Best in Use
- Description
- Trade card advertising Ager's Dry Hop Yeast, featuring an image of two figures standing on a street corner in front of a stone wall. The figure on the right has his back turned and is looking at something in his hands. He is carrying a large pot or bucket strapped to his back and a cane between his legs. The figure on the left has his arm raised and appears to be about to strike the pot with a wrench. The picture is tinted red.
- Subjects (LC)
- Clothing And Dress, Hats, Men, Men's Clothing, Pots, Sidewalks, Staffs (Sticks, Canes, Etc.), Stone Walls, Yeast
- ID
- WH108
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
- Description
- Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy filling up a pail of water on his lap. He is wearing casual clothing and a hat. Water is splashing out of the pail, and he seems to be holding a stick or ladle that is resting within the pail with his left hand.
- Conditions Cured (LC)
- Body Fluids
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Pails
- ID
- WH174
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Dr. Morses Compound Syrup of Yellow Dock Root the Great Blood Purifier
- Description
- Trade card advertising Dr. Morse's Compound Syrup of Yellow Dock Root featuring a young boy riding a toy horse's saddle. He is wearing traditional horse-riding garb with a riding crop in his right hand.
- Conditions Cured (LC)
- Biliary Tract—Diseases, Constipation, Malaria
- Subjects (LC)
- Advertising—Medicine, Baby Bonnets, Children, Children's Clothing, Dress And Clothing, Hats, Horses, Toys
- ID
- WH175
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- L. C. Smith, Druggist, Rockville, Conn.
- Description
- Trade card advertising a druggist named L. C. Smith featuring a young boy leaning up against a tree reading, and a young girl standing behind him, touching his hair with a sprig of flowers. The two are in a grassy area with rocks and bushes.
- Subjects (LC)
- Advertising, Books And Reading, Children, Children's Clothing, Clothing And Dress, Grasslands, Hats, Nature, Rocks, Scarves, Trees
- ID
- WH204
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Ayer's Cathartic Pills: the Country Doctor
- Description
- Trade card advertising Ayer's Cathartic Pills featuring an African-American man sitting with a little girl on his knee and a little boy sitting on the ground by his feet. The man is in formal attire, including a hat and eyeglasses, and is holding a pill box with the word Ayer's on it in his left hand and a pill in his right hand. The little girl is in a red-and-white, polka-dot dress and is holding a leaflet titled Ayer's Pills. The boy is looking up at them and holds something in his right hand. At the man's feet and the boy's knees is an open medicine case filled with Ayer's products. The back has an image of a bottle with name of the manufacturer on it: J.C. Ayer and lists what ailments Ayer's Cathartic Pills cure.
- Conditions Cured (LC)
- Biliary Tract—Diseases, Constipation, Diarrhea, Dizziness, Dysentery, Edema, Gout, Headache, Heartburn, Hemorrhoids, Indigestion, Jaundice, Nausea, Neuralgia, Rheumatism
- Subjects (LC)
- Advertising—Medicine, African American Children, African American Men, African Americans, Children, Children's Clothing, Clothing And Dress, Eyeglasses, Families, Men's Clothing, Old Age
- ID
- WH120
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards
- Title
- Words of Comfort [from verso]
- Description
- Trade card advertising Dr. Jayne's Expectorant and Dr. Jayne's Tonic Vermifuge featuring three women and one man sitting around a table. The man is reading a book and is in formal dress and wearing eyeglasses. The three women seem interested in and puzzled by what he is reading. There is a vase on the table, and the backdrop seems to resemble some sort of living room or study area. The back lists the benefits of the Expectorant and the Tonic Vermifuge.
- Conditions Cured (LC)
- Bad Breath, Cold (Disease), Cough, Fever, Headache, Helminths, Indigestion
- Subjects (LC)
- Advertising—Medicine, Books, Costume, Domestic Space, Dress And Clothing, Dwellings, Ethnic Costume, Eyeglasses, Families, Men, Men's Clothing, Women, Women's Clothing, Women's Hats
- ID
- WH159
- Collection
- William H. Helfand Collection of Pharmaceutical Trade Cards