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Title: Should Midsummer Urgency Be Met By Midsummer Appeal?
Description: Articles from the NY Times and the New York Press are reproduced on this 1911 postcard printed by the New York Milk Committee's Bureau of Municipal Research. "Asks $10,000 To Aid Babies," from the Times, highlights the efforts of Commissioner Lederle to increase city appropriations for the service of milk depots. "Why Milk Stations Are Worth While," from the NY Press, compares infant mortality statistics from 1911 to those of the previous year, noting the crucial role played by milk stations in the current year's reduction of deaths. A portrait of a healthy baby and a list of "Babies' Rights,"almost all of which deal with milk, are found on the postcard verso.
Subjects (LC): Milk, Health, Mortality, Law and legislation
ID: mk1e011
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Does Fact-Recording Help Your Baby-Saving?
Description: This blank postcard promotes the achievements of the New York Milk Committee in its fight against infant mortality up to and including the week of July 29th, 1911. All statistics provided are for children under two years of age. The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Milk, Infants, Hygiene, Health, Mortality
ID: mk1e009
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: What Happened in ___ During the Hot Spell?
Description: This blank postcard, labeled "Efficient Citizenship No. 454," promotes the achievements of the New York Milk Committee and allied agencies in their fight against infant mortality from July 1 -15, 1911. Statistics from thirteen American cities are provided, as is the reason for the campaign's success: access to, and use of, "good milk." The postcard verso includes a chart of "baby deaths for one year" -- tracking seasonal changes in mortality rates -- and asks the reader to consider, "When does the spurt come in your city?" Contact information for the New York Milk Committee is also provided.
Subjects (LC): Mortality, Milk, Summer, Infants, Hygiene, Health
ID: mk1e010
Geographic Subject: New York. New York City.
Collection: New York Milk Committee Ephemera Collection

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH169
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Mentholatum Gives Comfort Daily
Description: Trade card advertising Mentholatum featuring a triptych of women applying mentholatum for various ailments.
Conditions Cured (LC): Cold (Disease)
Subjects (LC): Advertising—Medicine, Health, Self-Care, Women
ID: WH170
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: One Month Doesn't Make a Summer
Description: This postcard states that "731 babies [were] saved in July," and reproduces excerpts from the August 2, 1911 editions of the New York Globe, the New York Herald, the New York American, and the New York World to remind readers that the reduction in infant mortality must be continued in August. On the back, an illustration of a healthy baby accompanies quotations advising readers about "what can be done" to help babies and reminding them that "while there's care there's hope."
Subjects (LC): Infants, Mortality, Summer, Nutrition, Weather, Health, Municipal government, Statistics, Statistics, Milk
ID: mk1e008
Collection: New York Milk Committee Ephemera Collection

Title: Woman's Hospital
Description: Black-and-white postcard with view of Woman's Hospital in Manhattan showing its entrance, fenced-in grounds, and trees along the street. | Caption at top left of back describes the hospital and its capacity. | Card not posted.
Subjects (LC): Hospital buildings, Hospitals – New York (State) -- New York County, Woman's Hospital, Women's hospitals, Maternal health services, Trees, Hospitals
ID: nycm_480
Geographic Subject: Manhattan (New York, N.Y.)

Title: River Crest, A Sanitarium for Mental and Nervous Disease
Description: Color postcard with view of several buildings at River Crest Sanitarium in Queens from a driveway. An outdoor pavilion, water tower, trees, a fence, plus three large buildings can all be seen. Full offerings of the sanitarium and the names and titles of the president and physician in charge are in an inset box at top surrounded by scrollwork. | Postcard sent with one-cent Benjamin Franklin stamp. | Handwritten address on back to Dr. H. B. West of South Norwalk, Conn.
Subjects (LC): Hospitals, Hospital buildings, Hospitals – New York (State) -- Queens County, River Crest Sanitarium (Staten Island, N.Y.), Sanatoriums, Rehabilitation centers, Substance abuse treatment facilities, Mental health facilities, Alcoholism, Drug abuse, Trees, Water towers, Driveways, Pavilions, Kindred, J. Joseph, Dold, William Elliott
ID: nycq_038
Geographic Subject: Queens (New York, N.Y.)

Title: U.S. Immigration Station, Aeroplane View
Description: Color postcard with aerial view of the U.S. Immigration Station on Ellis Island in New York Harbor; the grounds around the building are visible, as are boats and piers in the left background. | Printed at bottom right of front: "© 1925 D. T. Macgowan, Maplewood, N.J. 2." | Caption at top left of back describes the view. | Card not posted.
Subjects (LC): Hospitals, Hospital buildings, Hospitals – New York (State) -- New York County, Ellis Island (N.J. and N.Y.), Ellis Island Immigration Station (N.Y. and N.J.), Ellis Island Hospital, United States -- Public Health Service, New York Harbor (N.Y. and N.J.), Macgowan, D. T., Immigrants, Emigration and immigration
ID: nycm_487
Geographic Subject: Manhattan (New York, N.Y.)

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