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Title: Ayer's Hair Vigor for the Toilet: Restores Gray Hair to its Natural Vitality and Color
Description: Trade card advertising Ayer's Hair Vigor featuring five mermaids, four of whom arein the forefront in various stages of using Ayer's Hair Vigor. The fifth is swimming off to a ship that seems to be capsizing in the background. The back has an image of an Ayer's Hair Vigor bottle and two brushes. It also lists the ailments Ayer's Hair Vigor helps combat.
Conditions Cured (LC): Baldness, Dandruff
Subjects (LC): Advertising—Medicine, Boats And Boating, Bottles, Flowers, Hair, Hair—Care And Hygiene, Hairbrushes, Mermaids, Ocean, Ocean—Folklore, Ocean—Mythology, Plant-Water Relationships, Sailboats, Sailing Ships, Women
ID: WH125
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Buy it, Try it, and be Happy! Morse's Dyspepsia Cure, Holliston, Mass.
Description: Trade card advertising Morse's Dyspepsia Cure featuring an image of a lighthouse and a sailing ship in choppy waters. Text at bottom reads "Eddy Stone Light House." The back lists ailments that Morse's Dyspepsia Cure helps.
Conditions Cured (LC): Biliary Tract—Diseases, Constipation, Headache, Heartburn, Indigestion, Palpitation
Subjects (LC): Advertising—Medicine, Boats And Boating, Lighthouses, Sailboats, Sailing Ships, Water Waves
ID: WH177
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. White's Celebrated Cough Drops [from verso]
Description: Trade card advertising Dr. White's Cough Drops featuring a sailboat in a body of water at sunset. To the left is a a rocky outcrop with a lighthouse. At the top of the card are a bunch of pansies. The back lists the ailments the Cough Drops can cure.
Conditions Cured (LC): Cold (Disease), Cough, Hoarseness
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Lighthouses, Nature, Ocean, Pansies, Rocks, Sailboats, Sunset Phenomena, Water
ID: WH379
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Dr. White's Celebrated Cough Drops [from verso]
Description: Trade card advertising Dr. White's Cough Drops featuring a group of four people in a row boat rowing towards a sailboat. In the background is another sailboat and a cloudy sky. At the top of the card is a bunch of orange and pink flowers. The back lists the ailments the Cough Drops can cure.
Conditions Cured (LC): Cold (Disease), Cough, Hoarseness
Subjects (LC): Advertising—Medicine, Boats And Boating, Clouds, Flowers, Nature, Ocean, Sailboats, Water, Water Waves
ID: WH378
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Ils barbotent dans l'eau toute la journée!...jamais de rhume, jamais de fatigue, depuis qu'ils prennent leurs 20 gouttes de véritable Fer Bravais
Description: Trade card advertising Fer Bravais featuring two formally-dressed children on a beach looking at a toy sailboat. By their feet are a pail, a crab, and a shovel. The image is framed by a myriad of aquatic and maritime items. The back lists the ailments Fer Bravais can cure.
Conditions Cured (LC): Chlorosis, Fatigue, Influenza, Typhoid Fever
Subjects (LC): Advertising—Medicine, Anchors, Animals, Beaches, Boats And Boating, Children, Children's Clothing, Children's Hats, Clothing And Dress, Coral Colonies, Costume, Crabs, Ethnic Costume, Lighthouses, Marine Algae, Nature, Ocean, Sailboats—Models, Sand Pails, Sand Toys, Shovels, Water
ID: WH201
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Gardeuse d'Oies
Description: Trade card featuring druggists John H. Sheehan & Co. featuring five figures lounging on the shore of what looks like a river. Two boys with staffs are interacting with some geese. The others are in various stages of play or relaxation. There is a boat on the river and a large house on the far shore in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Animals, Boats And Boating, Children, Children's Clothing, Church Buildings, Clothing And Dress, Flowers, Geese, Grasslands, Hats, Hats, Nature, Scarves, Staffs (Sticks, Canes, Etc.), Trails, Trees, Water, Wooden Fences
ID: WH214
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: La Marée Montante, Au Secours!!
Description: Trade card featuring druggists John H. Sheehan & Co. featuring four figures playing on a shore. There are two boys and two girls. The boys seem to be helping the girls get to and from a large boulder without getting their clothes wet. There are sailboats in the background. The back lists the company advertised and its address.
Subjects (LC): Advertising, Boats And Boating, Bows, Boys, Children, Children's Clothing, Girls, Marine Algae, Nature, Ocean, Ribbons, Rocks, Sailboats, Water
ID: WH211
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia E. Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a square image of a sailboat and a steamboat. There is a crescent moon in the sky to to the left. The square image is framed by overlaid reeds, grasses, and a white flower. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Constipation, Depression, Headache, Indigestion, Insomnia, Neurasthenia
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Nature, Ocean, Rocks, Sailboats, Steamboats, Water
ID: WH326
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Lydia Pinkham's Vegetable Compound
Description: Trade card advertising Lydia E. Pinkham's Vegetable Compound, Lydia E. Pinkham's Liver Pills, Lydia E. Pinkham's Blood Purifier, and Lydia E. Pinkham's Sanative Wash featuring a square image of a sailboat in profile with a shadowed fleet behind it. The foregrounded boat has a red flag at the tip of its mast. The square image is framed by overlaid leaves and red, white, blue, and purple flowers. The back describes the ailments the items can cure.
Conditions Cured (LC): Asthenia, Backache, Constipation, Depression, Headache, Indigestion, Inflammation, Insomnia, Neurasthenia, Peptic Ulcer, Tumors
Subjects (LC): Advertising—Medicine, Boats And Boating, Flowers, Nature, Ocean, Sailboats, Water
ID: WH327
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Rogers & Lyon, Dispensing Chemists [from verso]
Description: Trade card advertising chemists Rogers & Lyon featuring an image of two sailboats in a choppy sea. This image is on top of an ethereal scene of flowers and reeds. The back boasts of Rogers & Lyons's large seasonsal stock of drugs.
Subjects (LC): Advertising, Boats And Boating, Cliffs, Flowers, Grasses, Nature, Sailboats, Water, Water Waves
ID: WH215
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

Title: Vaseline Chesebrough Manfg Co.
Description: Trade card primarily advertising Pure Vaseline featuring a beach scene with two children playing in the foreground. They are both wearing yellow hats and playing in the sand with shovels and a single pail. Behind them stands a woman with a parasol. She is in formal dress, with an overcoat, ruffled skirt, and yellow bow on her hip. There are various people on the beach and in the ocean as well is what looks like a cruise ship in the far background. The back contains a poem titled The Elixir Vitae and lists prices for various vaseline products.
Conditions Cured (LC): Asthma, Burns And Scalds, Cold (Disease), Croup, Neuralgia, Rheumatism
Subjects (LC): Advertising—Medicine, Beaches, Boats And Boating, Bows, Children, Children's Hats, Clothing And Dress, Crabs, Hats, Parasols, Ribbons, Sand Pails, Sand Toys, Shovels, Water, Water Waves, Women's Hats
ID: WH369
Collection: William H. Helfand Collection of Pharmaceutical Trade Cards

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